28th Oct 2021

Keywords appoints Romina Franceschina as Director of Localization Service Line

Keywords Studios is pleased to announce the upcoming appointment of Romina Franceschina as Director of its Text and Audio Localization Service Line, effective December 13, 2021.

Romina brings more than 20 years’ experience in the localization industry and is highly skilled in delivering operational excellence and innovation, across a number of industries.

She will replace Fabio Minazzi, who will depart Keywords.

Sonia Sedler, Chief Operating Officer at Keywords Studios, said: We are delighted that Romina has chosen to join Keywords Studios. I am excited to welcome her to the business and look forward to working closely together.

“Romina’s deep expertise in delivering client-centric solutions, operational excellence and innovation on a global scale for leading organisations will ensure we continue to deliver best-in-class text and audio Localization services for our clients and partners around the world.

Romina Franceschina Service Line Director - Text and Audio Localization
Romina Franceschina

 “I would like to take this opportunity to thank Fabio Minazzi for his outstanding leadership and contribution in helping build Keywords into the industry’s leading specialist provider of text and audio Localization, and to wish him the very best for the future.”

Romina Franceschina joins Keywords from leading e-commerce and technology provider, THG, where she spearheaded and led the digital transformation of the company’s localization branch, as COO of THG Fluently.

Her previous experience includes senior roles at WPP, Hogarth Worldwide and the financial services language division of RR Donnelley. Romina has also served as non-executive director at a number of start-up organisations. 

Romina Franceschina said of her upcoming appointment: “I’m thrilled with the opportunity to join Keywords and contribute to building the reference services platform for the video games industry.

“Like many others, I’ve seen Keywords grow at incredible pace over the past few years, based on a great model and strategy.

“Being able to evolve the Text and Audio Localization Service Lines to the next stage of its success is therefore all the more exciting.”

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