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Responsible Business

Imagine more positive impact.

We conduct our business responsibly, operating to the highest standards of honesty, integrity and ethical conduct. 

We conduct our business responsibly, operating to the highest standards of honesty, integrity and ethical conduct. 

We take our wider corporate responsibility seriously and are conscious of the role we play in our communities and our impact on the environment. That means we always seek to deploy the power of partnership, not only to raise the game for our clients but to make a positive impact on the world. 

Keywords is proud of its steadfast commitment to responsible business practices, and our efforts for constant improvement were recognized in 2023 with an upgraded MSCI ESG Rating of “AA”.

We take great pride in the thousands of Keywords Colleagues across the world for upholding the high standards of behaviour set out in our Leadership Principles, and as we grow, we look forward to engaging closely with our colleagues, customers and communities to identify the areas where there is more we could be doing. To empower our teams and clients, to embrace an open world, to earn trust through transparency: these are Keywords’ goals, now and always. 

2023 Highlights

During 2023, we made progress on our priority areas, with highlights including: 

  • Broadened our Ambassador Programme with Women in Games
  • Increased our proportion of women in the workforce to 27%
  • More than doubled charitable donations matched through Keywords Cares fund
  • Increased number of studios using renewable tariffs by 50% and progressed Sustainable Studios initiative

Learn more about Keywords Studios