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AI Solutions

Combining specialist expertise, simulated environments and scaleable production infrastructure to help AI systems perform reliably in the real world, powered by 25+ years of gaming industry experience.

Building reliability at scale

AI Solutions at Keywords Studios turns AI into practical and dependable real world agents.

With a foundational expertise in creating, annotating, and testing high-quality data at scale for video games, trusted by 24 out of the top 25 gaming companies in the world & having supported 76% of last year’s Game Awards winners, we are perfectly equipped to provide the same service (and technology) to anyone in need of training for their autonomous AI agents, humanoids, or wider AI ecosystem. 

By leveraging our award-winning global network of experts spanning every field, and a suite of tools capable of providing culturally-aware behavioral training, flawless motion capture and relevant adversarial scenario design, we’re able to solve the problems that prevent AI from working completely effectively in the real world, all built on the principle that better human input produces safer, more reliable AI.

An astronaut outlined by a wire-frame mesh

Making intelligence dependable

Agents trained in polished, predictable environments lack the edge-case resilience required for real-world deployment 

We’ve been building simulated worlds for decades and are experts in predicting the unpredictable, capable of accounting for every outcome and scenario that players could ever encounter. 

We recreate real manufacturing and automotive environments in precise detail, capturing accurate lighting, material behavior and variable/adverse weather. Complete with thousands of real-world disruption scenarios, we allow robots to train in conditions that match what they will actually encounter, not just the best case scenario, making them more dependable and predictable when they deploy into the real world.

A digital model of a car in a virtual environment
12,000+
In-house specialists across language, QA, content and production
500+

AAA games and live-service ecosystems supported
150+
Languages and cultures operating at scale

AI engineering and world-building services

  • 3D Environment Creation at Scale: Teams who build AAA game environments now build training environments, including digital twins and 3D environments, for world-models and robotics.
  • Complex Models and Simulation Pipelines: Production-grade pipelines for technical art, animation, and physics, to handle complexity at scale daily.
  • Full-Stack Development and Live-Ops: Running production AI systems at scale, leveraging our experience building and running the world's most treasured game franchises from concept to ship.
  • Edge-Case Engineering: Surfacing edge cases and rare failure modes at production volume, using the world’s largest games QA organisation 
Someone in a digital environment wearing a VR headset interacting with a holographic screen

Comprehensive training data services

  • Synthetic Multi-Modal Data: Creation of digital twins, 3D environments, and edge-case scenarios, ready for world-models and robotics.
  • Multilingual Annotation: Labeling of text, image, audio, and video data.
  • Multilingual Voice Data: Voice and speech data for assistants, agents, and consumer voice products, already in production at AAA scale.
  • Global Production Muscle:  Native delivery of services in 150+ languages and dialects for production, with annotation and voice services delivered in 60+ languages from regional studios worldwide.
  • Motion and Action Labeling: Motion capture, pose, and action sequences for embodied AI.
A self driving vehicle loaded with boxes driving through a warehouse
The sheer amount of work and level of per-task complexity and context-switching required to reach the state that we are in today is absolutely astounding....there is no other group of people on the planet that could have pulled this off.
Partner testimonial 

Validation, safety and intelligence

  • Safety & Verification: Red teaming, testing, and risk reduction.
  • Human Intelligence: Expert feedback, annotation, and evaluation.
  • Cultural Intelligence: Native language, behaviour, and contextual adaptation.
  • Synthetic Environments: Encompasses scenario generation and embodied training worlds
  • Operational Infrastructure: Proven systems for delivery, governance, and scale.
  • In-house Expertise: RLHF and post-training data, trust and safety, and domain-specific datasets.
A car driving around a bend with wireframe annotations in the background

Built in games, applied to AI

  • Engineering DNA: We’ve been creating software for the world’s most demanding clients for 25+ years and are applying this experience to building AI solutions
  • AAA Scale and Quality: Delivering speed and quality together, with production cycles measured in days and quality benchmarks set against the unforgiving standards of AAA launches.
  • Built to Run: Infrastructure developed over 25+ years from running live games is applied directly to production AI systems and continuous training pipelines. 
  • Institutional Governance: ISO 27001 and SOC 2 certified, protecting your IP with audit-grade  security controls at any scale. Backed by EQT, Temasek, and CPP Investments.
A man in a motion capture suit alongside a robot
25 years
Human-in-the-loop operations in production environments
1 Million+
Real user interactions and edge cases observed
76%
of last year's Game Awards winners supported by Keywords Studios

Why us?

Check out our brand reel to see some of our previous work and get an insight into the gaming DNA setting us up for a future in AI.

Talk to our leadership team now

Get directly in touch with our leadership team to book a call and let us show you what we are already shipping for industry leaders worldwide. 

Learn more about the AI infrastructure layer where games are built, models are trained, and robots learn to work.

 

Quentin Staes-Polet

Quentin Staes-Polet

General Manager - Keywords AI Services
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A headshot of Richard Tanksley

Rich Tanksley

AI Senior Client Success Manager
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