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Cookie Notice

Effective Date: 1 November 2023

Last Updated: 1 November 2023

1. Introduction

The Keywords Studios Group (“Keywords”, “we”, “us” and “our”) uses cookies on our website,, and its sub-domains, including individual websites of Keywords (the “Website”). The information provided in this Cookie Notice is provided in addition to and should be read alongside our Privacy Notice,

The purpose of the Cookie Notice is to provide you, a visitor of the Website, with clear information about what these technologies are, the purposes for which Keywords uses cookies, durations of their use and the choices you have when it comes to managing your cookie settings.

2. About Cookies

Cookies are small text files that are placed within your browser or on your computer or mobile device by websites that you visit. There are other similar techniques to cookies such as flash cookies, web beacons, small graphic files (pixel) and an additional HTML5 (local) storage in your browser. These techniques function in a similar manner to cookies. Where we refer to “cookies” in this Cookie Notice, we also mean these other technologies that operate in a similar manner as cookies. They are widely used to make websites work, or work more efficiently, as well as to provide web services and functionalities for visitors.

Cookies perform many different functions, like letting you navigate between pages efficiently, remembering your preferences, and improving your visitor experience. They can also help to ensure that ads you see online are more relevant to you and your interests.

3. Types of Cookies

Purpose of Cookies

Cookies can be categorized according to the use that they are put to. We use cookies for the following purposes:

  • Strictly Necessary cookies. Required for the Website’s operation and functionality. They include, for example, cookies that enable you to set your privacy preferences, fill in forms or display our Website properly on your screen.
  • Functionality cookies. Used to recognize you when you return to the Website. This enables us to personalize our content for you and remember your preferences (for example, your choice of language or region).
  • Performance cookies. Allow us to recognise and count the number of visitors and to see how visitors move around the Website when they are using it. This helps us to improve the way the Website works, for example, by ensuring that visitors are finding what they are looking for easily.
  • Advertising cookies. Used to help us better understand our advertising campaigns and how we can make these more relevant to you. We use these cookies to understand what you are interested on our website, and to identify what other sites may have directed you to us.

First/Third Party Cookies

Optional cookies may be ‘first party cookies’ or ‘third party cookies’: 

  • First party cookies are directly stored by the Website you visit.
  • Third party cookies are set directly by domains that are not the Website that you are vising.

4. Cookies Used on the Website

A complete list of the cookies we use in connection with the Website is set out in the table below:

Cookie TypeNamePurposeWho places the CookieExpiry
Strictly NecessarycomplianceCookieHABSet to record the visitor consent for the cookies.Keywords 1 year
Strictly NecessaryPHPSESSIDEnables the Website to store serialised state data. It is used to establish a visitor session and to pass state data via a temporary cookie, which is commonly referred to as a session cookie.Keywords Session (i.e. expires when you close your browser)
Strictly Necessary__hs_opt_out 

Used by the opt-in Privacy Notice to remember not to ask the visitor to accept cookies again.HubSpot6 months
Strictly Necessary__hs_do_not_trackIs set to prevent the tracking code from sending any information to HubSpot.HubSpot6 months
Strictly Necessaryhs_ab_testUsed to consistently serve visitors the same version of an A/B test page they’ve seen before.HubSpotSession
Strictly Necessary<id>_keyWhen visiting a password-protected page, it is set so future visits to the page from the same browser do not require the use to login again.HubSpot14 days
Strictly Necessaryhs-messages-is-openUsed to determine and save whether the chat widget is open for future visits.HubSpot30 minutes
Strictly Necessaryhs-messages-hide-welcome-messageUsed to prevent the chat widget welcome message from appearing again for one day after it is dismissed.HubSpot1 day
Strictly Necessary__hsmemSet when visitors log in to a HubSpot-hosted site.HubSpot7 days
Performance__hstc It is the main cookie for tracking visitors. It contains the domain, hubspotutk, initial timestamp (first visit), last timestamp (last visit), current timestamp (this visit), and session number (increments for each subsequent session).HubSpot6 months
PerformanceHubspotutkKeeps track of a visitor's identity. It is passed to HubSpot on form submission and used when de-duplicating contacts. It contains an opaque GUID to represent the current visitor.HubSpot6 months
Performance__hsscUsed to determine if HubSpot should increment the session number and timestamps in the __hstc cookie. It contains the domain, viewCount (increments each pageView in a session), and session start timestamp.HubSpot30 minutes
Performance_gaID used to identify visitors.Google24 months
Performance_gatUsed to monitor number of Google Analytics server requests when using Google Tag Manager.Google1 minute
Performance_gidID used to identify visitors for 24 hours after last activity.Google24 hours
AdvertisingNIDUsed to collect Website statistics and track conversion rates and Google ad personalisation.Google12 months
Advertising__Secure-3PSIDFor targeting purposes to build a profile of the visitor's interests in order to show relevant & personalised Google advertising.Google2 years
AdvertisingSecure-3PAPISIDProfiling the interests of Website visitors to serve relevant and personalised ads through retargeting.Google2 years
Advertising__Secure-3PSIDCCFor targeting purposes to build a profile of the visitor's interests in order to show relevant & personalised Google advertising.Google1 year

Used to store information about the time a sync took place with the lms_analytics cookie.LinkedIn30 days
AdvertisingJSESSIONIDUsed for Cross Site Request Forgery (“CSRF”) protection and URL signature validation.LinkedInSession
AdvertisingUserMatchHistoryLinkedIn Ads ID syncing.LinkedIn30 days
AdvertisingbcookieBrowser identifier cookie used to uniquely identify devices accessing LinkedIn to detect abuse on the platform.LinkedIn1 year
AdvertisingbscookieUsed for remembering that a logged in visitor is verified by two factor authentication and has previously logged in.LinkedIn1 year
AdvertisinglangUsed to remember a visitor's language setting to ensure displays in the language selected by the visitor in their settings.LinkedInSession
AdvertisinglidcTo facilitate data centre selection.LinkedIn24 hours
Advertisinglms_adsUsed to identify LinkedIn members off LinkedIn for advertising.LinkedIn30 days
Advertisinglms_analyticsUsed to identify LinkedIn Members off LinkedIn for analytics.LinkedIn30 days

Identifies browsers for the purposes of providing advertising and site analytics services. Meta90 days
AdvertisingfrUsed to deliver, measure and improve the relevancy of ads.Meta90 days

5. Managing Cookies

Cookie Consent

We will only use cookies which are not strictly necessary for the operation of the Website with your prior consent. You can adjust or withdraw your consent regarding the use of such cookies using the cookies preference centre available on the Website at any time.

Browser Settings

The majority of browsers will allow you to alter the settings used for cookies and to disable and enable them as you require. 

You can reject all cookies (except strictly necessary cookies) if you prefer not to receive them, and you can have your computer warn you whenever cookies are being used. You can delete the cookies that are already on your computer, and you can set your browser to prevent them from being placed. Disabling cookies may, however, prevent some web services (including on this Website) from working correctly. Please be aware that when you have set your computer to reject cookies, it can limit the functionality of the Website and it is possible that you will not have access to some of the features on the Website.

To disable cookies, or to receive a warning whenever cookies are being used, you must adjust your browser settings. You can adjust your browser settings to delete certain cookies. Visit the "help" section of your browser for how to manage your cookie settings, or follow the links below:

For further general information on cookies and more detailed advice on how to disable and enable them please go to

Opting-out of Third Party Ad Networks. 

You have the ability to opt out of many third-party ad networks. For example, you may go to the Digital Advertising Alliance’s (“DAA”) Consumer Choice Page for information about opting out of interest-based advertising and their choices regarding having information used by DAA companies. You may also go to the Network Advertising Initiative’s (“NAI”) Consumer Opt-Out Page for information about opting out of interest-based advertising and their choices regarding having information used by NAI members.

Opting out from one or more companies listed on the DAA Consumer Choice Page or the NAI Consumer Opt-Out Page will opt you out from those companies’ delivery of interest-based content or ads to you, but it does not mean you will no longer receive any advertising through our Website or on other websites. You may continue to receive advertisements, for example, based on the particular website that you are viewing (i.e., contextually based ads). Also, if your browsers are configured to reject cookies when you opt out on the DAA or NAI websites, your opt out may not be effective. Additional information is available on the DAA’s website at  or the NAI’s website at or if you want to disable cookies from specific parties, you can do so via:

6. Changes to this Cookie Notice

Overall, we’re constantly trying to improve our Website, so we may need to change this Cookie Notice from time to time to reflect changes in technology, law, business operations or any other reason we determine is necessary or appropriate, but we will alert you to any material changes by placing a notice on the Website, by sending you an email and/or by some other means. 

7. Contact Information

If you have any questions or queries about this Cookie Notice, please do not hesitate to contact us at:

  • Phone: +353 1 902 2730;
  • Email: [javascript protected email address]; or
  • Address: South County Business Park, Leopardstown, Dublin 18, D18 T9P8, Ireland.

Cookie Notice

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