The Game Business Podcast: How do you announce a live service game in 2026?
“We’re dealing with a lot of unkept promises from other games over the last decade.”
Date Published:
04/06/2026
Player trust is fragile, the market is crowded, and big promises do not land the way they once did. In a new episode of The Game Business Show, Chase Colasonno, Senior Vice President at fortyseven communications, a Keywords Studio, joins Christopher Dring to share what works now: clear expectations, early community-building, credible long-term commitment, and the flexibility to adapt when feedback comes in.
You can listen to the full episode here (Chase’s interview starts at around 25:20):
