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FreeAnimal, a Keywords Studio

FreeAnimal Launches as the First Global Creative Agency with a New Model Built for the Entire Games Ecosystem

Seven award-winning game-native agencies unite to help developers, publishers, entertainment companies, and brands create authentic connections with…

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Specialised AI for Game Localization

Generic LLMs are unsuited to the demands of high quality localization, especially in the games industry. Studios looking to leverage AI must be aware…

Operationalizing AI in Game Localization

The integration of safe, specialised AI systems into game production workflows has quickly become essential to organisations looking to maximise…

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The Future of Localization Starts with Stronger M&E Studios

As the streaming landscape continues to evolve, so do the expectations placed on localization partners. Today's clients aren't simply looking for…

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Balancing Speed & Accuracy in AI Translation

For years, the conversation surrounding artificial intelligence in localization was dominated by a single, seductive metric: speed. That is no longer…

Athena Cup - Women's month: empowering voices, inspiring action and strengthening community

Empowering Voices, Inspiring Action: Women’s Month 2026 at Manila Studio

Celebrating women through gaming, storytelling, community engagement, and meaningful action across the Manila Studio.

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Cultural Intelligence: The Bridge Between Translation and Global Revenue

The growth in internationalisation in gaming means that cultural intelligence has become a defining strategic necessity for developers seeking to…

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A Guide to Game Development Outsourcing

The global game development outsourcing services market was valued at USD 1.86 billion in 2024, according to analyst projection from Market.us, which…

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A Guide on Outsourcing Player Support

Player expectations around gaming customer support have shifted fast, and most studios have felt it. Today’s gamers ask a question and expect an…

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What is Multimedia Localization (Formerly DTP)?

Multimedia Localization (Formerly known as Desktop Publishing or DTP Localization) is a specialised branch of localization that combines artistic…

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How to localize a game with a constructed language without losing character or immersion

Game localization has always been more complex than translation. It is about protecting meaning, tone, narrative consistency and immersion as a game…

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Choosing Between European Spanish and LatAm Spanish for your Video Game Localization

European Spanish vs LatAm Spanish for video gamesIn broad terms, the easiest way to categorise the different uses of the Spanish language is to divide…

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Keywords Studios Near-Term Science-Based Targets

Keywords Studio's near-term greenhouse gas (GHG) emissions reduction targets have been approved by the Science Based Targets Initiative, marking…

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How to Choose the Right Chinese Locale Setup for Your Game, Audience, and Release Path

Atticus Lai, Mengru Tsai and Tang Wing Yan, linguists across Keywords Studios in Asia, discuss the intricacies behind localizing games into Chinese.

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A Step-by-Step Guide to Game Localization

You’ve built the game. It works, it’s polished and you’re ready to take it to market. But if it only exists in English, you’re already locked out…

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What Is Player Agency? A Practical Guide for Modern Game Teams

When people talk about games that “feel good to play”, they’re often talking about player agency. It’s the sense that a player can make choices,…

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Understanding and navigating anxiety in the workplace

For years, Keywords Studios has prided itself on its commitment to providing an equitable and inclusive working environment. We know that diversity…

The Game Business Podcast: The process of making a game trailer

With trailer season in full swing, The Game Business spoke with Samantha Lester from our creative agency ICHI about what goes into making a game…

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