17th Dec 2019

Keywords Studios acquires award-winning creative agency ICHI

Keywords Studios, the go-to provider of technical and creative services to the global video games industry, has announced today that it has acquired ICHI from its owner, Liz Corless. 

Founded in 2009 and headquartered in London, ICHI provides a full suite of creative and marketing services to video game publishers and to the sports and entertainment sectors around the world. 

ICHI creates full brand marketing campaign strategies as well as marketing assets such as game trailers, live action, social media content, key marketing art and materials.

The company works with many of the biggest and most successful video game publishers in the world, including Square Enix, NaturalMotion, Deep Silver and Sports Interactive as well as iconic sports brands such as Puma and global entertainment content companies includintg Netflix

Talented team

Liz Corless will continue as ICHI’s Studio Head and the rest of the talented team will remain with the business. ICHI currently has 13 staff based in London.

Andrew Day, CEO of Keywords Studios, commented: “ICHI’s high value-add branding strategy and marketing expertise are key to determining the success of a game or product, so they will be a valuable addition to the Group’s range of marketing services. 

“We look forward to working with the highly experienced and creative team at ICHI, to support their growth as part of the Keywords family as they, in turn, help us to build further upon our reputation as the leading provider of highly specialised video games services around the world.”

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