Skip to main content
Back to previous page
English French Canadian

GDC 2024: Meet the Globalize Team

Date Published: 08/03/2024

Keywords Studios is delighted to once again be attending GDC in San Francisco from March 18-22. Our Globalize team will be on hand to discuss our range of world class QA Testing and Localization Services.

You can book a meeting with any of our experts onsite at the Moscone Centre in San Francisco here. Introducing our Globalize team below:

Rhonda Cottingham – Service Line Director - FQA

Rhonda leads the global FQA team for Keywords Studios, providing FQA Testing in 10 studios with a team of over 3,000 associates around the world. Rhonda works closely with Sales, Business Development, Solutions Architects, and the FQA operations team to deliver quality QA solutions ranging from staff augmentation to holistic QA services.

Prior to joining Keywords, Rhonda held global leadership positions focusing on process optimisation and technology implementations in the finance, insurance, and manufacturing industries. She has a passion for ensuring Keywords provides value driven solutions for clients. 

Romina Franceschina - Service Line Director - Localization

Romina has spent over two decades building global localization teams that bring high quality service solutions to clients around the world. Her two top priorities are operational excellence and customer success and believes technology is a key enabler. She has a true passion for content and cultural insights and the way they connect gamers from every corner of the world.

Adam Rush – QA Partnership Manager

Adam manages Keywords’ solutions teams for FQA and LQA, working with both new and existing clients on ways in which Keywords can help get their games to players. Previously, he worked as a QA Manager, specialising in Platform Certification, GaaS titles, and large-scale MP testing. Get in touch with Adam to discuss: 

  • Any FQA or LQA solution needs
  • Console certification help
  • Large-scale multiplayer engagements
  • Your favourite board games and TTRPGs!

Rachel Ali – Localization Client Engagement Director

Rachel leads the Localization Client Engagement team, merging our tools, services, and talent to meet our clients’ needs. Her team partners with the internal sales, marketing, and production departments to make interfacing with Keywords Studios the seamless, responsive journey our clients expect. Contact Rachel to discuss: 

  • How KWS can bring unprecedented value to your localisation process
  • Leveraging our global network of sites and studios to streamline localisation
  • Applying localisation technology to solve unique challenges

Chris Bewick – Regional FQA Director

Chris is a 22-year veteran of the games and interactive entertainment industry, and is known for his skills in global leadership, strategic execution, swift operational delivery, quality assurance and stellar team management. He is currently working to build and improve Keywords Studios’ FQA presence in Europe and Asia as Regional FQA Director.

Chris is most recently responsible for delivering a 1,000-strong FQA team in Katowice, Poland in just over three years and is busy delivering further FQA teams in 2024.

 Meet with Chris at the event to discuss topics such as:

  • High quality game services in low cost locations
  • Flexible and large scale FQA service models
  • Embedding your culture in our learning academy

Christopher Bacchi - Associate Partnership Manager

Chris has over 17 years’ experience in the Interactive Entertainment and Media Industries and is an avid hardware and technology enthusiast. 

From QA tester to Project Manager and everything in between, Chris has seen it all. Working with the smallest indie clients, to the biggest AAA behemoths, he recently transitioned to Associate Partnership Manager, where he works with clients to provide the solutions they need, when they need them, tailor-made to their specifications. 

Meet with Chris at the event to discuss current and future project needs in the global QA space including:

  • Functionality QA
  • Localization QA
  • PC and Mobile Compatibility and Performance Testing
  • Certification QA
  • Beta Test Management 
  • Test Automation 

The Power of Partnership: Our Clients

WB Games
Take 2 Interactive
Sony interactive entertainment
Perfect World
NetEase Games
Square Enix
Bandai Namco games
Tencent games
Riot Games
Electronic Arts
Cyber Agent