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Innovation at Keywords Studios

For your game today, for the undreamed-of games of tomorrow: Innovation at Keywords Studios.

We deliver an evolving portfolio of research programmes with the single aim of generating data-driven innovation, guiding our global expertise and creativity towards specific client needs – present and future.

The services and technology we provide to the games industry are state-of-the art. But state-of-the-art never stands still, and that’s where Innovation at Keywords comes in.

We are a cross-group R&D collective dedicated to imagining what’s ahead for games and entertainment, and to funnelling the combined global expertise of our studios into an engine room of creative problem-solving. 

Some projects are studio specific, others centralised initiatives. Tying them all together? Our unmatched scale and agility as a global group of local studios coming together to build the future of games and entertainment.

Project KARA

Our in-house Research and Development (R&D) Project KARA is an evolution of timeless lessons taken from our previous R&D initiative Project AVA (Presented at GDC 2024) on the challenge of utilising Generative AI (GAI) tools to assist in the design and development of a video game from scratch. This applied R&D approach gave the team the best insights into the true potential of AI for video game development.  The goal of this new R&D initiative is to further extend our expertise in GAI for game development. 

January Newsletter

In our January Newsletter we introduce you to the concept of and 'Agent Swarm', as well as exploring the powerful combination of Generative AI and procedural workflows.

Illustration of urban buildings.
23/01/2025

Project KARA

December Newsletter  

In our December Newsletter we look at the ways generative AI can help with automatically texturing 3D models. We’ll walk you through some of our early research that combines automation with GAI. 

Illustration of urban buildings.
13/12/2024

Project KARA

November Newsletter  

Read the November Newsletter to find out more about how GAI tools can boost 3D art pipelines.

Illustration of urban buildings.
20/11/2024

Project KARA

International Summer School on AI and Games

Innovation at Keywords Studios co-organised the 6th International Summer School on Artificial Intelligence and Games, in Malta, featuring lectures on cutting-edge AI techniques and a game industry summit, including workshops from industry leaders such as Ubisoft, Massive Entertainment, Microsoft, Sony Interactive Entertainment and Keywords Studios, alongside renowned independent game AI developers

Meet the Team

Headshot of Jamie Campbell

Jamie Campbell

Global Head of Innovation
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A photo of Jeroen Bowman

Jeroen Bouwman

Head of Labs
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Photo of Stephen Peacock

Stephen Peacock

Head of Games AI
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