Innovation at Keywords Studios

For your game today, for the undreamed-of games of tomorrow: Innovation at Keywords Studios.

We deliver an evolving portfolio of research programmes with the single aim of generating data-driven innovation, guiding our global expertise and creativity towards specific client needs – present and future.

The services and technology we provide to the games industry are state-of-the art. But state-of-the-art never stands still, and that’s where Innovation at Keywords comes in.

We are a cross-group R&D collective dedicated to imagining what’s ahead for games and entertainment, and to funnelling the combined global expertise of our studios into an engine room of creative problem-solving.

Some projects are studio specific, others centralised initiatives. Tying them all together? Our unmatched scale and agility as a global group of local studios coming together to build the future of games and entertainment.

Project KARA

Our in-house Research and Development (R&D) Project KARA is an evolution of timeless lessons taken from our previous R&D initiative Project AVA (Presented at GDC 2024) on the challenge of utilising Generative AI (GAI) tools to assist in the design and development of a video game from scratch. This applied R&D approach gave the team the best insights into the true potential of AI for video game development.     

The goal of this new R&D initiative is to further extend our expertise in GAI for game development. This includes a focus on how GAI tools can boost 3D art pipelines.