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Innovation at Keywords

For your game today, for the undreamed-of games of tomorrow: Innovation at Keywords.

We deliver an evolving portfolio of research programmes with the single aim of generating data-driven innovation, guiding our global expertise and creativity towards specific client needs – present and future.

The services and technology we provide to the games industry are state-of-the art. But state-of-the-art never stands still, and that’s where Innovation at Keywords comes in.

We are a cross-group R&D collective dedicated to imagining what’s ahead for games and entertainment, and to funnelling the combined global expertise of our studios into an engine room of creative problem-solving. 

Some projects are studio specific, others centralised initiatives. Tying them all together? Our unmatched scale and agility as a global group of local studios coming together to build the future of games and entertainment.

Meet the Team

Headshot of Jamie Campbell

Jamie Campbell

Global Head of Innovation
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A photo of Jeroen Bowman

Jeroen Bouwman

Head of Labs
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Photo of Stephen Peacock

Stephen Peacock

Head of Games AI
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