Innovation at Keywords Studios
For your game today, for the undreamed-of games of tomorrow: Innovation at Keywords Studios.
We deliver an evolving portfolio of research programmes with the single aim of generating data-driven innovation, guiding our global expertise and creativity towards specific client needs – present and future.
The services and technology we provide to the games industry are state-of-the art. But state-of-the-art never stands still, and that’s where Innovation at Keywords comes in.
We are a cross-group R&D collective dedicated to imagining what’s ahead for games and entertainment, and to funnelling the combined global expertise of our studios into an engine room of creative problem-solving.
Some projects are studio specific, others centralised initiatives. Tying them all together? Our unmatched scale and agility as a global group of local studios coming together to build the future of games and entertainment.
Project KARA
Our in-house Research and Development (R&D) Project KARA is an evolution of timeless lessons taken from our previous R&D initiative Project AVA (Presented at GDC 2024) on the challenge of utilising Generative AI (GAI) tools to assist in the design and development of a video game from scratch. This applied R&D approach gave the team the best insights into the true potential of AI for video game development. The goal of this new R&D initiative is to further extend our expertise in GAI for game development.
January Newsletter
In our January Newsletter we introduce you to the concept of and 'Agent Swarm', as well as exploring the powerful combination of Generative AI and procedural workflows.
December Newsletter
In our December Newsletter we look at the ways generative AI can help with automatically texturing 3D models. We’ll walk you through some of our early research that combines automation with GAI.
November Newsletter
Read the November Newsletter to find out more about how GAI tools can boost 3D art pipelines.


6th International Summer School on AI and Games in Malta


Project AVA


Accelerating Collaborative Innovation at Keywords Studios
Meet the Team

Jamie Campbell


Jeroen Bouwman


Stephen Peacock
