Skip to main content
Back to previous page
Two People working on post-it notes

Our Strategy

In 2022, we set out how we intend to build on our strong foundations to further unlock Keywords’ considerable potential and deliver an ever-more compelling proposition globally for our partners in the video games industry, and adjacent content markets. 

Our key areas of focus to take Keywords forward and to drive accelerated sustainable growth and opportunity are:

01 - Strategic Partnerships

We are developing deeper strategic client partnerships at all levels to create and capture more value together, driving success for our clients and more demand for Keywords’ services.

Jeroen Bouwman and Jamie Campbell Keywords Studios Employee at Holborn London Office

02 - Technology

We are harnessing new and existing technologies to enable Keywords to work smarter, do more for our clients and stay at the forefront of the industry. This includes broadening our use of AI, machine learning and automation across our global platform enabling us to scale and enhance our offering.

Watch our video on technology or read more on our technology page.

03 - One Keywords

We are galvanising the Group’s 'One Keywords' culture of entrepreneurialism and collaboration to make it easier to navigate our comprehensive service and studio platform and facilitate more collaboration and scalability.

Man and woman talking in an office environment.

04 - Talent and capabilities

We aim to establish Keywords as the destination for talent and career development in the industry. 

Our goal is to enhance our employee value proposition to support the growth of our global and increasingly diverse workforce. We will do this through talent acquisition and development, effective communication and engagement, and a broadening of our DEIB initiatives.

Read about our DEIB initiatives here.

Collegues Greeting _Itchi

05 - Adjacent Markets

We are leveraging the Group’s capabilities to target closely adjacent markets that are increasingly utilising video games expertise, that naturally fit with our current offering, or where we can transfer our gaming experience to other close verticals.

Two characters including Pinnochio from Guillermo del Toro’s Pinocchio

The Power of Partnership: Our Clients

WB Games
Take 2 Interactive
Sony interactive entertainment
Perfect World
NetEase Games
Square Enix
Bandai Namco games
Tencent games
Riot Games
Electronic Arts
Cyber Agent