Keywords Studios, the international technical services provider to the global video games industry, today announces that it has entered into an agreement to acquire Sunny Side Up Creative Inc (“Sunny Side Up”) from its founder, Thomas Giroux.
Based in Quebec City, Canada, Sunny Side Up produces high quality marketing assets for game publishers and developers including game trailers, key art assets and motion graphic production. The acquisition will complement and build on Keywords’ game trailer and marketing service offerings provided by Fire Without Smoke, The TrailerFarm and its other Art Services studios.
Established in 2012, Sunny Side Up continues to grow rapidly and works with many games developers and publishers including Ubisoft, EA and Eidos.
Remarking on this latest acquisition, Andrew Day, CEO of Keywords Studios, commented: “we are delighted to welcome the talented Sunny Side Up team to the Keywords family. Sunny Side Up’s high quality game trailers, technical expertise and marketing service experience further extends the Group’s geographic, client reach and scale in this relatively new and exciting area for Keywords.”
“As part of the Group, Sunny Side Up will be able to leverage our well established presence in Montreal and Quebec City to support its continued growth.”