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Community

At Keywords, we place the support of our local communities, including our employees, at the heart of what we do.

In order to do more to support good causes across our communities, we have set aside an annual central fund under the Keywords Cares initiative which can be applied to match funds raised by our local teams.

Keywords Cares

Together with our 70+ studios across 26 countries, in 2023, we set out the objective to align our core community efforts with three overarching causes on a corporate level, as sought by employees: Environment, Health, and Advocacy.

To ensure such social initiatives are impactful, Keywords offers a financial assistance scheme through the Keywords Cares donation matching programme where Keywords employees can choose a registered charity that is personally meaningful to them. In 2023, through the combined efforts of individual and team charitable efforts, and matches through Keywords Cares, we donated €88,600 to registered charities around the world, a material increase on the previous year.

Our key environmental initiative was a global initiative linked to our historic roots. It has been 25 years since the business was founded, and to celebrate this anniversary, Keywords partnered with One Tree Planted to plant 25,000 trees in 2023. These trees were planted across seven chosen locations near to where Keywords has studios in Ireland, Canada, Brazil, India, the Philippines, Romania, and Australia. The planted trees will contribute toward forest fire recovery, resistance against climate change, and supply food and socioeconomic sustenance.

In terms of health, the Group supported a range of initiatives, including focused efforts on a global campaign in support of Movember. Teams from eight different countries, as well as individual participants, spent a month fundraising, growing moustaches, and taking part in fitness challenges to benefit men's mental and physical health programmes. Many employees walked 60 kilometres in tribute to the 60 men lost every hour to suicide to promote awareness of this important topic. In total, Keywords Movember participants walked and ran 2,670 kilometres worldwide and participants more than doubled our 2022 fundraising efforts with over €18,000 donated to the cause.

Our advocacy initiatives were broadranging during the year, with the majority of efforts focused on inclusion, accessibility and supporting underrepresented communities. In collaboration with the International Game Developers Association Foundation, studios participated in its Virtual Exchange, a development programme for grantees from underrepresented communities worldwide. Thirty-three Keywords Mentors across 20 studios and 10 different countries offered six weeks of mentorship in the 2023 Virtual Exchange. Subject Matter Experts from Director level to junior leadership were paired with grantees for the programme, to uplift, educate and empower the next generation of video game leaders. 

Accessibility at Keywords

Descriptive Video Works

Descriptive Video Works (DVW) have specialised in audio description for TV, movies, advertisements, PSAs, video games and educational videos for more than 20 years. With guidance from an advisory council of blind professionals and passionate AD consumers, DVW have set the highest standards in the audio description industry and continue to help shape the best practices used around the world.

Player Research

Inclusivity is at the core of Player Research, where accessibility means deliberately designing games to include disabled players. Wherever you’re at in your accessible games development and design journey, Advancing Accessibility at Player Research helps you create inclusive player experiences – bringing your vision of gaming to diverse player communities.

Lakshya India

Lakshya India conducted an Eye Camp at Red Rose Public School, Gijhore, and Bhawani Shankar Inter college, and simultaneously conducted a Women's Health and Hygiene camp at a slum area in sector 78, Noida. They partnered with the NGO, Smile India Trust, to create the initiative as part of their CSR commitment to local communities.

 

Lakshya Keywords Studios group sitting around laughing

Electric Square

Electric Square chose Special Effect as their charity of the year, who enable physically disabled people to use technology to improve their quality of life. Throughout the year, the team held charity quizzes, board nights and sold merch, all to benefit this worthy organisation.  

Group of people sitting around a table talking

Snowed In

Snowed In holds a community month each year and this year their focus was on Operation Come Home! OCH is an organisation that supports Ottawa’s houseless youth. Donations go towards their drop-in programme, educational support, substance use assistance, housing support, food bank, and more.

Snowed in Studios group photo

Climax Studios

Climax Studios held a Game Jam to support the mental health charity, Mind. Participants were challenged to design, craft, and code a game in 48 hours. All funds raised during this virtual Jam went towards improving awareness for mental health issues, advice call lines and resources, and supporting community projects.

Climax Studios taken from above on a 360 camera

Keywords Studios in India

Our teams in India teamed up with ‘A Giggles Welfare Organization’ and distributed blankets to underprivileged families in and around Delhi and to children at the Don Bosco Ashalayam orphanage.

Row of people working at computers

Keywords Studios in Italy

Keywords Studios in Italy organised a 24-hour Game Marathon in support of Emergency, who offer free treatment to victims of war, landmines and poverty. The team felt they had the opportunity to do this by using our greatest passion, video games.

group of men and woman holding a flag saying