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Thought Leadership

Keywords Insights Q2 2021

Stay up to date with our latest round-up of thought-leadership from the world of external video games development.

Author: OGoodwin
Date Published: 14/06/2021

Each quarter we share with you specialist knowledge from the world of external video games development, as well as industry news and events.

How to win at PR for games: forget technology, it’s all about humans

Caroline Miller, founder of Indigo Pearl, shares an insight into her experience at the top of the UK gaming industry. "To an outsider looking in, the video games industry might look like an industry built on technology, but take a closer look and you’ll see it’s entirely built on human touch." she says.

Check out the article here.


Snowed In Studios recently announced that it has expanded its services into a new division, Scarab Games, focused on helping brands enter the lucrative world of AAA video games.

Read the full announcement here.

Build better relationships with your Localization QA provider

Strong partnerships with your Localization QA provider can deliver savings, reduce availability problems and quality issues for your game. Yunte Moo, our Regional Localization QA Manager for Asia, summed up the best practices for working with a service vendor while also dispelling some myths about external providers:

Discover more here.

Register for our on-demand webinar - 'Ensure safe data workflows for your game’s audio tracks'

During our digital event this Thursday, June 16th, we will provide you with key insights so you can build safe data workflows for your audio projects. You will hear directly from our audio and privacy experts on how to go beyond compliance when handling data, for added peace of mind. Most importantly, you will discover why ensuring best practice and compliance can lead to greater trust with your partners and, ultimately, your players.

Register here.