Snowed In Studios has expanded its industry-leading game development services into a new division, Scarab Games, focused on helping major brands enter the lucrative world of AAA video games.
Scarab Games will position itself as the single point of contact for CMOs to advance the goal of building console or PC games for their customers.
Data shows that gaming has become the number-one form of entertainment globally and many brands are now ready to make a multi-million dollar investment in their customers’ daily entertainment.
As one of the world’s most respected and loved game developers, the studio gives brands the pedigree and tools to provide the best possible entertainment experience for current and future customers.
Scarab Games launches at a time when the console and PC gaming industry continues to eclipse other forms of entertainment, despite the relatively steep barrier of entry for brands.
“Moving into new territory is never easy without a map,” said Snowed In Studios CEO, Jean-Sylvain Sormany.
“Our new Scarab division’s team is custom-built to help brands develop and navigate their long-term engagement strategy with customers, through the rich world of gaming.”
As part of Keywords Studios, the leading international technical and creative services provider to the global video games industry, Snowed In Studios has access to the full suite of external development solutions required to bring AAA titles to market.
Scarab Games has created a proprietary roadmap to help brands from every sector distill their history and brand value into deep, story-driven narratives and gameplay styles for original entertainment projects to help CEOs and CMOs navigate the landscape.
Gaming as an entertainment force continues on a path of exponential growth. Beyond advertising, brands have the opportunity to create a deeper connection with audiences, with the ability to jump-start vast entertainment properties.
“We’ve seen famous brands dare to go into console gaming and, years later, find themselves in a position to release blockbuster animated films around those same brands,” said Snowed In Studios’ Senior Producer Nigel Franks.
“With direct relationships to publishers, we are equipped to make that possible for brands that were outside of the traditional gaming space.”
Scarab Games has tapped global gaming and advertising experts, Neptune Agency, to help chief marketing officers lead their brands into the valuable world of AAA gaming.
“Disruptive marketers know their brand has the power to extend to new media,” said Ryan Valley, CEO of Neptune Agency.
“What we do is provide a tutorial into the world of console and PC, that will give a famous brand the opportunity to build an experiential world that gamers can immerse themselves in.”
Sormany added: “As gamers ourselves, the gaming audience wants to engage with brands they love, through meaningful, intelligent and fun gaming experiences.
“This can dramatically improve brand loyalty, so we are officially ready to help brands and gamers unite, and build new communities through play.”
To find out how Fortune 500 companies can co-develop their gaming strategy, build console gaming revenue and create new franchises to become a force in entertainment, visit www.scarabgames.com.