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Fall Guys

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Our Local Studios

Keywords Studios

Imagine More

With a combined team of 12,000+ in 70+ studios worldwide, Keywords has the global games and entertainment expertise to power your IP's journey. We provide sector-leading services every stage of production, from concept art through to game development, globalisation, QA, marketing and player support. Let’s build the future of games and entertainment – together.

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Best QA and Localization Service Provider

Company of the Year

Best absolute dubbing

Excellent Service Provider

Best Studio

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Create

Globalize

Ashley Liu

Managing Director - Create
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Bertrand Bodson

Chief Executive Officer
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Dan McCormick

Chief Digital Information Officer
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Elodie Powers

Global Director, Audio Development and Media & Entertainment
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Frederic Arens

Player Support Director
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Jamie Campbell

Global Head of Innovation
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Joe Binnion

Chief People and Culture Officer
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Jon Hauck

Chief Operating Officer
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Mathieu Lachance

Managing Director - Globalize
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Michael Wallen

Chief Commercial Officer
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Nicolas Liorzou

Chief Shared Services Officer
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Rob Kingston

Chief Financial Officer
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Romina Franceschina

Service Line Director - Localization
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Rhonda Cottingham

Service Line Director - FQA
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Tony Grigg

Chief Marketing Officer & Managing Director - Engage
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Trina Marshall

Global Transformation Director
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The acquisition was a steppingstone to QA engineering & automation.

Benefits

This partnership with ArenaNet brought the first steps of Keywords Functionality QA into the Seattle region. 

The Keywords team in Seattle is now at the forefront of Keywords Studios QA Engineering, Automation and Tools building.

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The Keywords Studios Solution

This arrangement offered value Gearbox was unable to find elsewhere. By collaborating with Keywords Art Services studios in Asia including Mindwalk and Lakshya Digital, Liquid was able to quickly scale its level of service, significantly increasing volume while lowering cost and reducing the number of internal art directors that Gearbox needed to support the work. This collaboration also allowed Gearbox to refine its internal systems. By bringing Liquid’s highly specialised, experienced professional artists and managers “into their house,” Gearbox acquired new methods that improved overall production.

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20/04/2014

2013 Annual Report

Real-Life Threat Detection and Escalation

The second pillar of Responsible Moderation involves the near real-time detection and escalation of content that represents real-world threats. This is especially important in the wake of legislation like the EU Digital Services Act and the UK Online Harms Act, both of which focus on removing illegal content in a timely manner. 

The surge in online threats like CSAM, extremist content, and self-harm or suicide content (whether the content endorses such activities or consists of users threatening to harm themselves) has amplified the need for timely identification and escalation to authorities. 

This is where the AI + HI approach becomes indispensable — and potentially lifesaving. 

Unlike human moderators who have limited capacity, AI can detect and flag this dangerous content in real-time, drawing attention to time-sensitive issues swiftly and efficiently.

With the assistance of AI, human moderators can concentrate on their crucial role — collecting details about the flagged content, confirming its potential harm, and escalating the matter to law enforcement and other authorities when necessary.

Along with employing technology to augment human work, platforms must build robust and battle-tested processes, establish relationships with law enforcement, and collaborate with organisations like NCMEC and INHOPE. 

At Keywords Studios, we are proud to share that, due to our expertise in escalating cases to the FBI, we have established a direct line of communication to their team that handles cyber cases. We believe that cultivating these relationships with law enforcement agencies is instrumental in creating safer video game communities, not to mention complying with legislation.

Real-Life Threat Detection and Escalation

The second pillar of Responsible Moderation involves the near real-time detection and escalation of content that represents real-world threats. This is especially important in the wake of legislation like the EU Digital Services Act and the UK Online Harms Act, both of which focus on removing illegal content in a timely manner. 

The surge in online threats like CSAM, extremist content, and self-harm or suicide content (whether the content endorses such activities or consists of users threatening to harm themselves) has amplified the need for timely identification and escalation to authorities. 

This is where the AI + HI approach becomes indispensable — and potentially lifesaving. 

Unlike human moderators who have limited capacity, AI can detect and flag this dangerous content in real-time, drawing attention to time-sensitive issues swiftly and efficiently.

With the assistance of AI, human moderators can concentrate on their crucial role — collecting details about the flagged content, confirming its potential harm, and escalating the matter to law enforcement and other authorities when necessary.

Along with employing technology to augment human work, platforms must build robust and battle-tested processes, establish relationships with law enforcement, and collaborate with organisations like NCMEC and INHOPE. 

At Keywords Studios, we are proud to share that, due to our expertise in escalating cases to the FBI, we have established a direct line of communication to their team that handles cyber cases. We believe that cultivating these relationships with law enforcement agencies is instrumental in creating safer video game communities, not to mention complying with legislation.

Moderators: The Secret Superheroes of the Internet

Perhaps the most transformative aspect of Responsible Moderation is the reframing of how we view and treat superhero content moderators.The role of a content moderator can be profoundly challenging and demanding. Moderators can be faced with graphic and disturbing content, which can significantly erode their mental health and overall wellbeing. In fact, recent studies have drawn parallels between moderators and first responders such as police officers and EMTs who regularly encounter indirect trauma.

Unfortunately, this reality has been ignored by too many for too many years.

Under Responsible Moderation, we see moderators for what they are — digital first responders. We recognise their analytical and linguistic skills, leverage their insights and expertise, provide robust wellbeing and resilience support, and equip them with AI-powered tools to pre-screen potentially harmful content, thus reducing their exposure to the most distressing material. This not only makes their work less psychologically taxing but also allows them more space to apply their human judgment where it is most needed.

A Responsible Moderation Call to Action

As video game platforms continue to grow and evolve (the Metaverse and VR pose new challenges that we must be ready to face), the stakes only get higher. The spread of dangerous and illegal content not only undermines the integrity of our game spaces but poses real risks to players' and moderators’ mental and physical well-being. It's a challenge that requires the collective effort of all of us — Trust & Safety professionals, game developers, content moderators, policymakers, technology providers, and players alike.

The journey towards Responsible Moderation will not be without its challenges. It requires a commitment to challenge previously held assumptions about the roles of technology and humans in moderation, an embrace of innovative thinking, and, most importantly, empathy and compassion. 

By adopting a Responsible Moderation approach, we can protect not only our players and communities, but also the superhero moderators who work tirelessly behind the scenes. 

This is not just a moderation revolution; it's a movement towards building a more inclusive, safe, and responsible internet for everyone.