Skip to main content
Back to previous page
Business Development Manager (Marketing)

Business Development Manager (Marketing)


At Keywords, we are using our passion for games, technology and media to create a global services platform for video games and beyond. Our aim is to become the “go to” provider of technical services.

 We enable leading content creators and publishers to leverage our expertise and capacity across the lifecycle of interactive content. In so doing, we empower our clients to remain lean and agile, and to focus on creating the most engaging experiences. We stand shoulder to shoulder with our clients working as their external partner, providing access to our teams of experts where and when needed.

 Keywords is trusted and relied upon by many of the world’s leading video game companies to work alongside them during concept, development and live operations by leveraging the breadth and depth of our industry leading service lines every step of the way.

Job Summary

Keywords now has an exciting opportunity for an experienced Business Development Manager specialised in selling Marketing services to be a part of our Global Business Development team. Ideally based in London, you are going to be a key member of the team, responsible for building and growing Keywords’ relationship with assigned clients, with a specific focus on selling Marketing services.

This exciting role will give the successful individual the opportunity to influence and lead a critical element of our Engage division (which comprises Marketing services and Player Engagement services), taking us to the next level of our strategic growth plans.

 The Business Development Manager will be joining a global team of highly dedicated professionals, which support Keywords’ four divisions as part of a central function. The ideal candidate is an accomplished sales executive with demonstrable success in growing new business for Marketing services. Direct experience of Marketing services is a key requirement. In this role, the primary focus will be on new business generation but some account management of existing and new accounts will be involved as well.

Key Responsibilities and Activities

  • Work with Marketing service line and Business Development Representatives to identify new prospective clients for Keywords’ Marketing service line.
  • Develop and execute sales development strategies for these prospective clients.
  • Work with the Marketing Solutions Architecture team to qualify leads and manage opportunities throughout their lifecycle.
  • Provide customer support, managing client expectations in collaboration with the Marketing Solutions team and Marketing studios.
  • Attend qualified trade conferences and provide on stand support where the company is exhibiting.
  • Follow the company’s chosen sales methodology and produce all related reports.
  • Support the delivery studio in account management where required, managing the relationship with the client, and participating customer review meetings.

Qualifications and Educational Requirement

Core Competencies

  • Proven experience in generating new business sales to agreed sales targets for Marketing services;
  • Networking and relationship-building with the ability to successfully deal with large multinational clients;
  • Ability to work as part of a central function, supporting one of the group’s service lines;
  • Ability to cooperate with a Solutions Architecture function and represent a group of Marketing studios.
  • Strong interpersonal and presentation skills, along with the ability to communicate effectively with others at all levels of the organisation, both internally at Keywords and externally with clients;
  • Strong negotiating skills
  • Energy and stress management.
  • Accountability and dependability with the ability to work independently and as part of a team.


  • 5 or more years’ experience selling Marketing services ideally in video games industry or technical services industry
  • Degree or Masters in business, marketing, sales or other related field
  • Strong understanding of Marketing services’ market trends, competitor activities, industry dynamics and customer direction
  • High attention to detail and ability to deliver under pressure and to deadlines
  • Superb written and verbal communication skills
  • Willingness to travel as required.
  • Must be self-motivated and able to operate in a remote environment
  • Must be comfortable working at senior executive contact levels.


By providing your information in this application, you understand that we will collect and process your information in accordance with our Applicant Privacy Notice. For more information, please see our Applicant Privacy Notice at


Personal information
Save Education
Add Education
Save Experience
Add Experience

Supported File Types: pdf, doc, docx, odt, rtf

Maximum File Size: 5 MB

Upload a file
or drag and drop here