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DEIB & People

Join Keywords Studios in Celebrating Global Accessibility Awareness Day

Author: JamesM
Date Published: 19/05/2022

Rhys Lloyd, Studio Head of Descriptive Video Works, a Keywords Studio, shares his thoughts on Global Accessibility Awareness Day and the importance of inclusion and accessibility for the more than one billion people worldwide with disabilities.

At Descriptive Video Works, we provide Audio Description (AD) or Described Video (DV) for video games, TV, feature films, sports, live events and many other forms of media. This rich narration provides information about key visual elements so that those who are blind, low vision or have other sensory challenges can fully enjoy the content. AD provides key information about the visual content and elements on screen such as settings, facial expressions, costumes, and characters’ physical actions.

We have partnered with Netflix, Ubisoft and many other industry leaders on accessibility services across many platforms. In working with our clients, one thing we regularly hear from those utilising Audio Description for the first time is how it completely changes their entertainment experience.

We work closely with a global advisory council of activists, gamers, filmmakers, writers and voice actors to increase awareness, develop new resources and services, and make advancements in Audio Description. We also work to highlight and address accessibility issues and systematic barriers for people who are blind or low vision.

With over a billion people worldwide with a vision, hearing, motor, or cognitive disability, we want to increase awareness and our range of services to ensure that everyone, regardless of ability or disability, can enjoy media, games, and other new technology.

Accessibility should be a core requirement for entertainment and media, not an afterthought or a box to tick. On Global Accessibility Awareness Day, we want to celebrate inclusion and accessibility for all.

Rhys Lloyd

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