Investment Case

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PBT158Keywords is an international technical services provider to the global video games industry. Established in 1998, the Group has a consistent track record of profitability with accelerated year on year growth in revenue, EBITDA and profit after tax since 2009.


301215The Directors believe that Keywords is the only platform agnostic, multi-lingual, internationally integrated provider of global video games localisation, testing and audio services.  We help our clients to optimise the return on their investment in original games content by tailoring that content for multiple geographic markets and across multiple platforms.


 
15of25We have built a strong reputation for the quality of our end-to-end services and our delivery to client timelines, from secure facilities. This is demonstrated by the Group's excellent client retention and long-standing relationships with a broad, blue chip, international client base. The Group also continues to win new clients amongst both the major global and emerging games companies.

 

cagr1
From our strong market position we are well positioned to grow our share of the high growth digital and packaged video games industry through developing both new and existing client relationships.  Our breadth of integrated services, our international scale, and our team of games-specialised translators and testers represent clear strengths in a market where competitors tend to use third parties to deliver elements of their localisation services for large global projects.

 

 

We have a strong balance sheet and low capital requirements, which has supported our ability to invest in the Group’s organic growth prospects. We, therefore, have a sound platform from which to grow:

  • Organically by extending our services into original games content development and operational support services; expanding geographically as clients require support in additional markets; and by executing full outsourcing of client localisation requirements
  • By selective acquisitions to (i) extend the client base; (ii) increase market penetration or service lines in the fragmented games services industry; or (iii) to enter adjacent entertainment markets

 

 

1Source: Gartner, November 2012

2 PwC Global Entertainment and Media Outlook, 2013-2017

Game Globalization
Keywords' deep knowledge of the certification, terminology, and platform compliance process has led major industry players to choose us as the backbone of their globalization and localization process.
 
Game Localization
From translation to creative adaptation, from audio transcreation to casting, art localization, age rating and cultural adaption support, we offer our customers a one-stop solution to their localization needs.
 
Functional Testing
Here at Keywords we are aware of the need for thorough QA on all titles. Poor QA could affect sales and perceived quality of titles. Our team is here to help find the most difficult of issues and improve the stability of your titles.
 
Localization Testing
Localization and functional testing are key phases for the release of any software or any digital media. We have developed an innovative and unique testing process that delivers top quality results whilst also generating significant cost savings.
 
Quality Control
Available to our customers as well, our language QA department can cater to all your needs from complete outsource localization quality control to ad hoc services complementing your in house or 3rd party provider.