In the first of a series of articles, Player Research, a Keywords Studio, gives an insight into the importance of user experience (UX) in game design.
Having improved gameplay experiences for more than two hundred games globally, Player Research collaborates with games studios to help them develop a better understanding of their players and how to improve their games.
In this article, Player Research share their experiences on critical player-centric design principals and how applying them influenced a real game’s development.
Check out the article in full here.
