27th Aug 2020

Keywords Studios acquires Maverick Media, a premier video games marketing agency

Keywords Studios, the international technical and creative services provider to the global video games industry, today welcomes Maverick Media Limited, a premier video games creative marketing agency, to the Group.

Maverick, based in London and founded by Will Jeffry in 1995, is one of the longest established and most successful video games creative agencies in Europe.

It has produced award-winning campaigns for some of the world’s most prestigious games publishers, developers and brands, including a strong and long-standing relationship with Pokémon, both in Europe and North America.

Maverick has an enviable track record in TV commercial and live action projects in addition to its video game trailers, key art and social media work. 

These strengths in video games will broaden and deepen Keywords’ extensive range of marketing services, benefiting its client base and the wider industry community.

Andrew Day, CEO of Keywords Studios, commented: “We are thrilled that Maverick and its talented team are joining the Keywords group. Maverick is a strong brand with a 25-year body of work in servicing video games publishers and developers and has grown successfully with the industry. 

“We are excited about the expertise that Maverick will bring to our wider marketing business and, ultimately, to our client base across the Group.

“This is the second acquisition to complete following our recent £100m placing and we have a healthy pipeline of further acquisition opportunities which we are reviewing and advancing.”

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