Bertrand Bodson – Chief Executive Officer:

Bertrand Bodson brings deep experience in driving and executing growth strategies for international businesses. He has a 23-year career in establishing new business models and innovative platforms, developing strategic partnerships, international expansion and digital transformation. He was Chief Digital Officer and a member of the executive committee for global healthcare leader Novartis since 2018, where he led the digital transformation of the business, leading large-scale teams, securing a number of strategic partnerships and playing a key role in the development of its corporate culture. Bertrand previously spent four years as Chief Digital and Chief Marketing Officer at Sainsbury’s Argos where he led the transformation from a traditional catalogue business to the third largest online retailer in the UK. He subsequently led the integration of Argos into the Sainsbury’s store network. Early experience includes senior roles involved with content-creation and entertainment at EMI Group, Bragster (which he co-founded) and Amazon. Bertrand is a graduate of Harvard Business School and McGill University. He is currently a non-executive director of Tesco plc and Wolters Kluwer N.V.

Ross Graham – Independent Non-Executive Director and Chairman:

Ross Graham has extensive executive and non-executive experience in the technology sector. He worked from 1987 to 2003 at Misys plc, a global software product and solutions provider. He joined Misys as Finance Director upon its flotation, latterly becoming Corporate Development Director; where he played a key role in developing and implementing its acquisition strategy. Ross also held a non-executive directorship at Psion plc from 2005 until 2012 when that company was successfully sold to Motorola Solutions Inc. During his time at Psion, he held various roles including the senior independent directorship and chairman of the audit and remuneration committees. He was also a non-executive director at Wolfson Microelectronics Plc and was previously senior independent director and the audit committee chairman prior to its sale to Cirrus Logic Inc. in 2014. Ross qualified as a chartered accountant with Arthur Young in 1969 and was made a partner of that firm in 1981. He is a Fellow of the Institute of Chartered Accountants in England & Wales.

Jon Hauck – Group Chief Financial Officer:

Jon has a wealth of finance, change management and M&A experience, having held the role of Group Financial Controller and Treasurer at Rentokil Initial plc since 2015. He joined Rentokil Initial in 2008 and prior to taking up his current position, held several roles including Programme Director in North America where he was responsible for leading a substantial integration programme. He subsequently became Chief Financial Officer of the North America operations. Prior to Rentokil Initial, he worked in PriceWaterhouseCoopers’ Assurance practice. Jon is a Fellow of the Institute of Chartered Accountants of England and Wales.

Keywords Studios COO Sonia Sedler illustration

Sonia Sedler – Chief Operating Officer:

Sonia has 20 years of experience in scaling up businesses internationally through senior roles, most recently as Global Head of Managed Services and Banking Strategy at Diebold Nixdorf, a global retail and banking technology and services organisation, where she was responsible for its managed services business. She joined Diebold Nixdorf from Sutherland Global Services, a digital transformation company, where she acted as Managing Director for the EMEA region and led the transformation of customer journeys for a number of blue chip businesses, including for a Fortune 500 entertainment company. Her previous leadership roles with digital transformation organisations also include HCL, where she acted as VP European Banking, and Accenture, where she acted as a Managing Director.

David Reeves – Independent Non-Executive Director:

David has spent over 30 years in management roles within multinational companies. He began his career as an operational research consultant before moving overseas with RJ Reynolds Nabisco where he worked from 1979 to 1991, becoming the Marketing Director in 1986 and Worldwide Marketing Director in 1989. In 1991, David served as the General Manager and Vice President of Marketing in Tokyo for Mitsubishi Shoji JV Technology Company. David has considerable experience in the computer entertainment industry. David was the Managing Director for Sony Computer Entertainment (PlayStation) from 1995 until his appointment as its Executive Vice President in 1999 and President in 2003. Throughout his career, David has developed knowledge of the various working styles of European, American and Asian corporations.

Giorgio Guastalla – Non-Executive Director:

Giorgio Guastalla is co-founder of Keywords. Prior to establishing Keywords in Ireland in 1998, Giorgio held various positions in marketing and IT at Brent International PLC based in the US, Spain, UK and France. In 2002 Giorgio founded Italicatessen Ltd, a company operating in the food sector. Giorgio was CEO of Keywords until 2009 before concentrating on his other business interests and moving to a non-executive Director role at Keywords Studios.

Georges Fornay – Independent Non-Executive Director:

Georges has over 30 years’ experience in the technology and video games sectors and is currently Deputy CEO of Qobuz, the French high quality music streaming service. Georges worked in senior management at Sony Computer Entertainment from 1995 to 2011, including as CEO of the French and Swiss divisions and culminating as the Senior Vice President from 2004 to 2011. During this time he oversaw the launch of the PlayStation Portable and PlayStation 3. Prior to this, Georges spent nine years at Commodore, the last five years of which were as CEO of Commodore France PC Manufacturing and Distribution. Georges has also held significant industry-wide roles including four years on the on the Board of France’s second largest independent games publisher, Focus Home Interactive, which is listed on the Alternext. Four years as President of SELL, France’s Union of Entertainment Software Publishers, where he was responsible for representing and advocating the industry’s and its 31 members’ interests to the French Government.

Charlotta Ginman – Independent Non-Executive Director:

Charlotta qualified as a Chartered Accountant before spending a career in investment banking and commercial organisations, principally in technology-related businesses. Charlotta began her career at Ernst & Young in 1989, and was then appointed to a series of senior roles in investment banking with UBS, Deutsche Bank and JP Morgan both in London and Singapore, where she gained considerable M&A transactional experience.

Charlotta has also held senior roles within Nokia Corporation, including acting as Chief Financial Officer of its luxury mobile phone division Vertu Corporation Limited. Charlotta is an experienced NED, currently sitting on the Boards of Pacific Assets Trust plc, Polar Capital Technology Trust plc, Unicorn AIM VCT plc, Motif Bio plc and Consort Medical plc.

Marion Sears – Independent Non-Executive Director

Marion had an extensive career in the City as an analyst and subsequently in investment banking and international M&A. Over the last 20 years she has served on a number of private and public company boards as a Non-Executive Director. She has acted as a Senior Independent Director and has chaired Remuneration, Nomination and Corporate Responsibility committees during this time, giving her long-standing PLC experience and stakeholder understanding. Marion is currently a Non-Executive Director at Dunelm Group plc where she has designated responsibility for workforce engagement. She is also Senior Independent Director at Fidelity European Trust plc and Aberdeen New Dawn Investment Trust plc.

Neil Thompson – Independent Non-Executive Director

Neil has over 25 years’ experience in the technology sector, holding a number of senior positions within Microsoft Corporation. He was part of the management team that launched Xbox into Europe and for a number of years ran Microsoft’s Consumer and Devices business across EMEA. He has extensive experience of scaling new businesses across international territories and building resilient organisations in constantly changing environments. He is a Non-Executive Director at E.P. Barrus Ltd. and acts as a board advisor to start-up SaaS businesses.


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