Helping Indie Games Find Their Audience
Keywords Studios Marketing Services
Marketing Services for Indie Game Studios
After years of dedication and focus, you’re finally ready to bring your game to market, and now you are met with a new challenge: how do I make sure players find my game?
The indie games space has had an exciting few years, with some of the most exciting and innovative game play experiences coming from indies, but this success breeds competition. Standing out within an ever more competitive field becomes increasingly challenging. Keywords Studios works with indie game studios to help them do just that: stand out.
Grow your game, connect with players and reach new heights. Working in partnership, we can deliver end-to-end marketing services to find your players, build your wishlists and engage your fans.
Gamers First, Marketers Second
Our teams are comprised of life-long gamers that have a deep appreciation for the art of game design, and a love of the medium’s rich history. This enthusiasm gives us a deep, innate understanding of the games industry and gaming audiences, and provides a foundation for how we approach marketing challenges.
For nearly two decades we’ve been putting that enthusiasm to work supporting game developers and publishers to help them build their communities and fuel the fandoms that help make their games special.
A Marketing Partner that Grows with You
We work with games developers and publishers of all sizes to run impactful marketing campaigns. Whether you’re looking for one off support with a specific challenge or a fully outsourced marketing team, we can scale our services to support your goals.
As your audience grows, our support grows with you. With dedicated teams offering PR, influencer marketing, community management, social media and campaign management, our experts can help you with any marketing challenge. And with specialist teams across the globe we can quickly ramp up to make sure your game is reaching the widest possible audience as opportunities arise.
Creative Storytellers Creating Memorable Trailers
Storytelling is at the heart of what we do. We know there are few things that fire up a fandom quite like a carefully crafted trailer, and when you’re trying to tell a brand-new audience about your unique game play, first impressions count.
Our teams of directors, writers, cinematographers and artists are primed to bring your game’s story to life through impactful and emotional trailers. We work with you to translate the key features and innovative ideas within your game into trailers, key art, messaging and other marketing assets that build interest and excitement in your game, help drive wishlists and communicate what it is that makes your game special.
Community Advocates
Games communities are some of the most engaged audiences on the web. And this is no different for indie games. Engaged well your communities can become a hub of advocacy and promotion.
We’re specialists in engaging communities across video games and entertainment brands, and our teams can support your entire community ecosystem: defining strategy, creating content, managing platforms and working with influencers.
Contact us using the form below to find our more about our Community Management services.
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Get in touch with our service teams to imagine more for your IP.
Case Studies
Big Farmer: Still Wakes the Deep Campaign
Big Farmer: Simplygon GDC Immersive Trailer
Integrating Discord’s Social SDK for Pax Dei
Full-Service Marketing Partner
When you work with Keywords Studios, you work with talent from our group of bespoke specialist marketing agencies. We’ll work with you to design a marketing solution that aligns with your strategy, and define an engagement model that streamlines project management. Our centralised Solutions simplify admin and finance across the group, freeing you up to focus on telling your game’s story.
Recent Awards
NYX Game Awards
Vega Digital Awards
PR Week People and Places
