Waste Creative | Keywords Studios Plc

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Based in London, Waste Creative exists to connect entertainment companies with their fans. Behind everything it does lies the belief that fans are the beating heart of any thriving entertainment brand.

In addition to industry-leading strategy and community teams, the studio has in-house animation and illustration departments that enable it to be nimble and responsive to evolving campaign requirements.

Services offered by this Studio

Creative Production

Case Studies

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brawl stars characters sitting together while one writes on a board

brawl stars characters sitting together while one writes on a board

Waste Creative’s Global Launch Campaign for Supercell’s Brawl Stars

When the time came for the full launch of Supercell’s manic multiplayer battler Brawl Stars, they needed a global campaign that would ignite its community of young beta players into a frenzy of authentic online noise and turn the heads of mobile gamers everywhere – all without relying on paid media.

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