12th Aug 2021

Keywords establishes Art Service Line in Eastern Europe with acquisition of AMC

Keywords Studios, the international technical and creative services provider to the global video games industry, today announces the acquisition of AMC, an art creation studio located in Eastern Europe.

The acquisition furthers Keywords’ strategy to become the ‘go-to’ technical and creative services platform for the global video games industry, adding significant talent and experience to Keywords’ art service line and establishing its presence in Eastern Europe.

It also brings opportunities for certain of the Group’s other service lines in the region.

Keywords Studios acquisition of AMC banner

Founded in 2009 and based in Bucharest, Romania, AMC is a high quality specialist art studio servicing both US and European clients.

The studio’s talented and experienced team of 63 staff, led by Studio Head Cristina Neamtu, focuses primarily on characters, environment, buildings, vehicle and weapons assets in a variety of styles including realistic 3D, photo-realistic 3D, stylized 2D and illustration.

AMC works for large publishers and developers including Activision, 2K, CD Projekt Red, Wargaming, Zynga and others on major franchises including Call of Duty, World of Tanks, Spider Man, Mafia and Planet of the Apes.

Cristina Neamtu and the AMC team will remain with the business.

Jon Hauck, Joint Interim CEO of Keywords Studios, commented on the acquisition: “I am delighted to welcome Cristina and the talented AMC team to the Keywords group.

“We are excited by the expertise and experience that AMC will bring to our art service line and by the growth opportunities for the service line as well as for Keywords’ wider business in the region.

“The studio’s excellent track record and reputation for high quality work for over 12 years is extremely impressive.

“We are looking forward to helping AMC to grow further as part of the Group and to being able to offer AMC’s high quality work to our client base.”

Cristina Neamtu further commented: We are thrilled to join the Keywords group and we are looking forward to the opportunities that being part of an industry leading global business will open up to our clients and our team.

“Being part of the Keywords group will facilitate accelerated growth and the investment and support will enable us to grow the team and facilitate the delivery of larger projects to a wider client base.

“We are excited about working closely with everyone at Keywords and contributing to the continuing growth of the wider Keywords business.”

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