Why You Should Localize Your Video Game for Indonesia
Country Profile
Indonesia, officially the Republic of Indonesia, is a country in Southeast Asia and Oceania between the Indian and Pacific oceans. Consisting of over 17,000 islands, it is the world's largest island country and the 14th largest country by area. With over 279 million people, Indonesia is the world's fourth-most populous country and the most populous Muslim-majority country.
Indonesian gamers account for nearly half of all gamers in the region, representing a major portion of the Southeast Asian gaming market.
The Indonesian Opportunity
From 2020 to 2023, at Keywords Studios we’ve seen the translation volume grown by 1.5 times.
English is still the main source language but we’ve also seen the demand for Japanese and Simplified Chinese source growing
- 3M words translated into ID in 2023.
- 5.6M words translated into ID in 2022.
- 2.58M words translated into ID in 2021.
- 2.08M words translated into ID in 2020.
What is the gamer profile of Indonesian Players?
Indonesia holds a significant share of the Southeast Asian gaming market, accounting for 45.8% of all gamers in the region (2024). The most common game medium in terms of reach and play is the mobile phone
Indonesian players reported these common habits when engaging with video game content:
Esports
96% of Indonesians are familiar with the term esports , an esports viewer spends a monthly average of 131,374 IDR on esportsrelated items, mainly on attending events, merchandise and accessing content.
The Indonesian eSport team also won the title of general champion in the International eSport Federation (IESF) 14th World eSport Championship (WEC) 2022 held in Nusa Dua, Bali
Dos and Don'ts
Primary Language
Localizing your game content into Bahasa Indonesian is be the way to get into the market. Bahasa Indonesia, also known as Bahasa, is the main language in Indonesia and is spoken by over 94% of the population.
Primary Religion
Islamic is the main religion in Indonesia, practiced by 87% of the population. Make sure you consider this when localizing your video game content. Specific guidelines and best practices that are in line with the Islamic beliefs.
If you need support, you can reach out and our team can guide you through the localization nuances.