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Marketing Strategist
Waste Creative
Asia Pacific
Full Time

Marketing Strategist


Waste Japan is looking for a passionate and ambitious Strategist to join their award-winning team. You’ll primarily be working on the Google Play APAC account, but also supporting the UK & Japan with a client roster boasting EA, Riot, Sega, Supercell & Zynga. You’ll be helping create world-class game marketing that reaches millions around the world.

The Waste strategy team is defined by curiosity, collaboration, and communication. We operate at a high pace and hold each other accountable to the highest standards. If you’ve been operating at a high level in marketing and found yourself asking "Yeah, but why?" a lot, you could be a Waste Strategist. We’re looking for attitude, ability, and deep local knowledge, not strategy-specific CVs.

About Waste Creative:

Waste is a fan-first creative agency founded in 2006. We connect entertainment brands with their fans, to drive creativity, culture, and commercial success.

We recently became part of the Keywords family, the largest technical and creative services provider to the gaming industry. We employ 87 wasters globally, covering strategy, creative, social, experiential, OOH, and TV. Our HQ is in London, and we’ve recently opened up a new office in Tokyo, Japan.


Our Tokyo office is open to candidates in Japan or those willing to relocate, with working visas provided. We will also consider remote applicants within a +/- 3-hour time zone difference but with a preference for candidates who are based in Japan or willing to relocate to Japan.


As a Strategist at Waste, you will play a key role in independently leading projects in APAC to collaborating on bigger thinking briefs in the UK. You’ll be involved in a wide range of projects all the way from Brand Strategy to UA Campaign planning to Social strategies. 

  • You will be the go-to person at Waste for APAC gaming insight, and User Acquisition and Campaign strategy.
  • This is a client-facing role, where you will offer everything from strategic insight to brief writing support, essentially operating as an extension of their team
  • Aligning Google’s Plays Business objectives with our campaign objectives and output
  • Writing quarterly campaign reports and presenting them back to the client
  • Conducting research across consumer, category, company, and culture to find exciting and actionable insights, with a deep understanding of the APAC mobile gaming market.
  • Defining vivid target segments based on real insights 
  • Developing distinctive positioning ideas that connect with future fans
  • Writing brilliant briefs and running brilliant briefings that inspire creative teams
  • Developing UA Campaign Strategies, Social/Community Strategies, or brand strategies, solo or as part of a team
  • Working with Client Services to proactively spot new opportunities for clients

Application process 🈸⚙️😊

① Online selection

We review resumes from all applicants within 2 weeks. If your profile matches our requirements, we will contact you again to schedule the first interview.

② Interviews

We conduct three interviews to assess your character, passions, skills, and interest in what we do. We also take the time to share our vision and values, as we believe you are interviewing us as much as we are interviewing you.

③ Reference check and Strategist Test 

We will conduct reference checks and will ask candidates to provide references from their previous companies. We will also ask candidates to participate in a Strategist test to get a first feel for your marketing abilities. The test should only require a couple of hours of your time. 

④ Offer

We make our final decision within 2 weeks after the final interview and send a detailed offer upon success.

Onboarding process 🈴🗼🌅

We strive to make the onboarding process as smooth and worry-free as possible.

Upon acceptance of our offer, you will receive our working agreement and our rules of employment.

Ideally, we want you to join us within a month, but we can adjust to your current work situation.

On your first day, your manager will introduce you to your team and will set a schedule for reviews over the 6 month probation period. We will give you all the support you need to complete it successfully.

Senior staff will support you and provide mentorship. You will also have access to digital learning material, and your manager will help you define a training curriculum based on your career aspirations.


📍 Business hours and Location 📍

⏲ Flexibility in time

We all have different creative clocks, and you know yours better than we do.

We will expect you to work 8 hours per day from Monday to Friday with core hours between 11:00 and 16:00 (excluding a 1-hour break). The rest will be up to you.

🌎 Flexibility in location

Wizcorp fully embraces telework, and most of us work from home. Office space is also available for your convenience, and you will have access to meeting rooms and hot desks.

We may require you to work onsite in specific occasions when using highly specialized equipment.

Offices are located at 1 Chome-22-19 Izumi 8~9F, Suginami City, Tokyo 168-0063 (🗺 map)

You must reside in Japan during your employment at Wizcorp. We offer legal support for visa applications. Depending on your situation, we may allow you to work outside of Japan during your probation period.

👷 Employment Type 👷‍♀️


💴 Salary 💴

The following tiers are currently in application for this position:

  • MS1: 400~500K/month (equivalent to 2-3 years of experience)
  • MS2: 500~600K/month (equivalent to 4-5 years of experience)
  • MS3: 600~700K/month (equivalent to 6-7 years of experience)

All new staff members’ initial salary will be based on experience and interview evaluation.

Includes a 6 months probation period. Salary is not affected nor changed during that period.

💹 Raises and bonuses 💹

  • You will be reviewed once a year and your salary will be adjusted to match with gained experience and project contributions.
  • Pay raises are awarded around March each year, in line with our budget and financial forecasting for the subsequent year.
  • We do not offer bonuses.

🈷️ Additional benefits 🈷️

  • Monthly allowance for home office equipment and supplies (15,000 JPY/month)
  • Private language tutoring (Japanese and/or English)
  • Commute fees (however, train passes are not reimbursed)

♨️ Holidays and vacations ♨️

  • Weekends and national holidays
  • Summer/winter vacation: 5 days per year (paid, applicable after the probation period)
  • Annual Paid Leave: 10 days per year (first year, following the probation period)
  • Bereavement/funeral leave
  • Sick leave: 5 days per year (paid, applicable after the probation period)

🤝 Welfare 🤝

  • Social insurance
  • Parental leave (learn more here)

Experience & Requirements

  • 3-5 years agency experience
  • Strong experience researching consumer, category, company, and culture to find exciting and actionable insights.
  • Deep understanding of the APAC gaming market (mainly mobile)
    • Main markets: Japan/ Korea/ Taiwan
    • Secondary markets: Indonesia/Malaysia/Philippines/Thailand
  • Strong experience defining UA Campaign Strategy and Social/Community Strategy.
  • Strong experience writing briefs and delivering briefings.
  • Hands-on experience working with gaming brands.
  • Language: Native level/Fluency in English and a plus if you are fluent in Japanese, Korean, or Chinese

Our future hire:

  • Is innately curious about gaming, gamers, and why humans play games.
  • Is a wonderful mix of creativity, exuberance, and professionalism. (i.e. A Waster!)
  • Loves marketing. The perspiration, the inspiration, and everything in between.
  • Loves research. From using tools to judicious Googling to running focus groups.
  • Loves rolling their sleeves up to find the little details that make all the difference.
  • Is proactive, self-reliant, and knows how to manage their time and tasks effectively.
  • Takes responsibility for their projects and strives for true excellence.
  • Knows to share early, share often, and take feedback from their peers.
  • Cares about making effective work and knows how to inspire creatives to do the same.
  • Wants to flourish in an agency doing effective and exciting work.

The Waste Way

At Waste, we live by four key cultural pillars and expect ALL Waster’s to live up to these principles. This is what Waste was founded on:

  • Be Brave - We look for fresh ways to solve problems and encourage diversity of thought.
  • Take ownership - We value actions over words and empower Wasters to make things happen.
  • Make it Better -We’re always looking for ways to improve our work, agency, and ourselves.
  • Be Kind - We’re a team. Win together, lose together, learn together.
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