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Marketing Strategist
Asia Pacific

Marketing Strategist


Waste Japan (A Keywords Studio) is looking for a passionate and ambitious Marketing Strategist to join their award-winning team. You’ll primarily be working on the Google Play APAC account, but also supporting the UK & Japan with a client roster boasting EA, Riot, Sega, Supercell & Zynga. You’ll be helping create world-class game marketing that reaches millions around the world.

The Waste strategy team is defined by curiosity, collaboration, and communication. We operate at a high pace and hold each other accountable to the highest standards. If you’ve been operating at a high level in marketing and found yourself asking "Yeah, but why?" a lot, you could be a Waste Strategist. We’re looking for attitude, ability, and deep local knowledge, not strategy-specific CVs.

As a Marketing Strategist at Waste, you will play a key role in independently leading projects in APAC to collaborating on bigger thinking briefs in the UK. You’ll be involved in a wide range of projects all the way from Brand Strategy to UA Campaign planning to social strategies. 

  • You will be the go-to person at Waste for APAC gaming insight, and User Acquisition and Campaign strategy.
  • This is a client-facing role, where you will offer everything from strategic insight to brief writing support, essentially operating as an extension of their team
  • Aligning Google’s Plays Business objectives with our campaign objectives and output
  • Writing quarterly campaign reports and presenting them back to the client
  • Conducting research across consumer, category, company, and culture to find exciting and actionable insights, with a deep understanding of the APAC mobile gaming market.
  • Defining vivid target segments based on real insights 
  • Developing distinctive positioning ideas that connect with future fans
  • Writing brilliant briefs and running brilliant briefings that inspire creative teams
  • Developing UA Campaign Strategies, Social/Community Strategies, or brand strategies, solo or as part of a team
  • Working with Client Services to proactively spot new opportunities for clients


  • Your employment will be under Keywords Studios Manila and will be working with Waste Japan
  • This role offers a work from home setup, however, please note that all KWS Manila team members are still expected to report onsite depending on the business need.
  • Monthly non-taxable allowances
  • HMO and Life Insurance
  • Paid Time Offs
  • Annual Wellness Subsidy

Experience & Requirements

  • 3-5 years agency experience
  • Strong experience researching consumer, category, company, and culture to find exciting and actionable insights.
  • Deep understanding of the APAC gaming market (mainly mobile)
    • Main markets: Japan/ Korea/ Taiwan
    • Secondary markets: Indonesia/Malaysia/Philippines/Thailand
  • Strong experience defining UA Campaign Strategy and Social/Community Strategy.
  • Strong experience writing briefs and delivering briefings.
  • Hands-on experience working with gaming brands.
  • Language: Native level/Fluency in English and a plus if you are fluent in Japanese, Korean, or Chinese
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