Marketing Specialist 市场专员

Company Profile

公司简介：

Keywords Studios is an international service provider in the global video games industry with studios in Madrid, Dublin, London, Barcelona, Milan, Tokyo, Singapore, Shanghai, New Delhi, Pune, Montreal, Seattle, Los Angeles, Mexico City, Portland, Raleigh, Orlando, and Rio de Janeiro (among others!). With over 13,000 employees passionate about games around the world, we provide a range of translation, testing, audio, customer care, engineering and art production services to Video Game Developers and Publishers alike.

Keywords工作室是一家全球电子游戏行业的国际服务提供商，在马德里，都柏林，伦敦，巴塞罗那，米兰，东京，新加坡，上海，新德里，普纳，蒙特利尔，西雅图，洛杉矶，墨西哥城，波特兰，罗利，奥拉多和里约热内卢（此外还有！）设有工作室。我们在全球拥有超过13000名热爱游戏的员工，在全球范围内为电子游戏开发商和发行商提供一系列的翻译，测试，音频，客户关怀，工程和美术制作服务。

Role Overview

职位综述 ：

We are seeking a creative and entrepreneurial Marketing Specialist to execute our core marketing functions and play a key role in strategic market expansion. This role is perfect for a well-rounded marketer who thrives on both hands-on execution and strategic thinking. You will be responsible for managing our social media presence, organizing marketing events, generating insightful reports, and applying your expertise to support the launch of new businesses.

我们正在寻找一位富有创造力和创业精神的市场专员，负责执行我们的核心营销职能，并在战略性市场拓展中发挥关键作用。这个职位非常适合那些既能动手执行又能进行战略思考的全能型营销人员。您将负责管理我们的社交媒体形象，组织营销活动，生成有洞察力的报告，并运用您的专业知识支持新业务的启动。

Duties and Responsibilities

岗位职责：

1、Social Media & Content Management (30-60%)

社交媒体与内容管理 (30-60%)

*Develop and execute the social media strategy across platforms in China (e.g., WeChat, Weibo, Douyin) to increase brand awareness and engagement.

制定并执行在中国各平台（如微信、微博、抖音）的社交媒体策略，以提高品牌知名度和参与度。

*Create, curate, and publish engaging content (graphics, video, text) tailored for both B2B and B2C audiences.

创作、整理和发布针对B2B和B2C受众的吸引人内容（图片、视频、文字）。

*Manage community interactions, respond to comments and messages, and foster a positive online community.

管理社区互动，回复评论和消息，培养积极的线上社区。

2. Marketing Events & Campaigns (5%) 营销活动与宣传 (5%)

*Plan, coordinate, and execute online and offline marketing events, including webinars, trade shows, partner showcases, and community tournaments.

规划、协调和执行线上和线下营销活动，包括网络研讨会、贸易展会、合作伙伴展示和社区比赛。

*Support the development of integrated marketing campaigns to promote company services, products, and new initiatives.

支持整合营销活动的开发，以推广公司服务、产品和新举措。

*Manage event logistics, promotion, and post-event follow-up to maximize lead generation and ROI.

管理活动物流、推广和活动后续跟踪，以最大化潜在客户开发和投资回报率。

3. Reporting & Analytics (5%)

报告与分析 (5%)

*Monitor, track, and analyze the performance of marketing campaigns and social media channels using analytics tools.

使用分析工具监控、跟踪和分析营销活动和社交媒体渠道的表现。

*Generate regular reports on KPIs (e.g., engagement rates, lead generation, conversion rates, ROI) to provide actionable insights and inform future strategy.

生成关于关键绩效指标（如参与率、潜在客户开发、转化率、投资回报率）的定期报告，提供可操作的洞察力，并为未来的策略提供信息。

*Present findings and recommendations to the management team.

向管理团队呈现调查结果和建议。

4. New Business Sector Support (from 30-60%)

新业务领域支持 (30-60%)

*Conduct market research and analysis to identify opportunities and trends for new business sectors.

进行市场调研和分析，以识别新业务领域的机遇和趋势。

*Apply marketing expertise to develop go-to-market strategies, target audience profiles, and initial branding for new ventures.

运用营销专业知识制定进入市场策略、目标受众画像和新项目的初步品牌建设。

*Collaborate with the business development and leadership teams to create marketing materials and pitches for new potential service lines or products.

与业务发展和领导团队合作，为潜在的新服务线或产品创建营销材料和提案。

*Execution for delivery of potentially one or more of the new business sectors

负责一个或多个新业务领域的具体执行。

5. Represent the region for Global Marketing and Brand Alignment

代表区域进行全球营销和品牌对齐

*Work with the global marketing, branding, and social media teams for alignment and execution of global campaigns.

与全球营销、品牌和社交媒体团队合作，以协调和执行全球活动。