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Innovation at Keywords Studios

For your game today and the undreamed-of game of tomorrow: Discover our R&D projects focused on video game innovation.

We deliver an evolving portfolio of research programmes with the single aim of generating data-driven innovation, guiding our global expertise and creativity towards specific client needs – present and future.

The services and technology we provide to the games industry are state-of-the art. But state-of-the-art never stands still, and that’s where Innovation at Keywords Studios comes in.

We are a cross-group R&D collective dedicated to imagining what’s ahead for games and entertainment, and to funnelling the combined global expertise of our studios into an engine room of creative problem-solving. 

Some projects are studio specific, others centralised initiatives. Tying them all together? Our unmatched scale and agility as a global group of local studios coming together to build the future of games and entertainment.

Innovation Projects

Our in-house Research and Development (R&D) Project KARA is an evolution of timeless lessons taken from our previous R&D initiative Project AVA (Presented at GDC 2024) on the challenge of utilising Generative AI (GAI) tools to assist in the design and development of a video game from scratch. This applied R&D approach gave the team the best insights into the true potential of AI for video game development.  The goal of this new R&D initiative is to further extend our expertise in GAI for game development. 

Project KARA Car Graphic
Project KARA Car Graphic

Lessons from Project KARA

This article shares actionable lessons from Project KARA, a real-world R&D initiative using Generative AI (GAI) in game development, with insights for team leads aiming to replicate similar success.
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The Value of Experimentation and Incremental Innovation: Navigating the Path to AI-Driven Innovation in Game Development 

"The best way to predict the future is to invent it." -Alan Kay 
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Project KARA

Project KARA: A Cross-Studio R&D Initiative in AI-Powered Game Remastering
Explore the findings in our PDF archive

Meet the Team Lead

Nicolas Headshot

Nicolas Liorzou

Chief Innovation and Consulting Officer
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Nicolas Headshot

Nicolas Liorzou

Chief Innovation and Consulting Officer

In early 2014, Nicolas joined Keywords Group, where he initially served as Regional Managing Director for the Americas, creating a robust platform for growth in the region. He later extended that mission globally as Chief Shared Services Officer, streamlining access to group resources for studios and clients worldwide. With a continued commitment to growth management and value creation, Nicolas now transitioned to the role of Chief Innovation & Consulting Officer, with a mission to build value through Innovation, both for our clients and for all of us at Keywords Studios.

Keywords Studios Consultancy Solutions

Consultancy Solutions at Keywords Studios: the global home of client-focused games and entertainment innovation.
Discover Consultancy Solutions at Keywords Studios