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Innovation at Keywords Studios

For your game today, for the undreamed-of games of tomorrow: Innovation at Keywords Studios.

We deliver an evolving portfolio of research programmes with the single aim of generating data-driven innovation, guiding our global expertise and creativity towards specific client needs – present and future.

The services and technology we provide to the games industry are state-of-the art. But state-of-the-art never stands still, and that’s where Innovation at Keywords comes in.

We are a cross-group R&D collective dedicated to imagining what’s ahead for games and entertainment, and to funnelling the combined global expertise of our studios into an engine room of creative problem-solving. 

Some projects are studio specific, others centralised initiatives. Tying them all together? Our unmatched scale and agility as a global group of local studios coming together to build the future of games and entertainment.

Innovation Projects

Our in-house Research and Development (R&D) Project KARA is an evolution of timeless lessons taken from our previous R&D initiative Project AVA (Presented at GDC 2024) on the challenge of utilising Generative AI (GAI) tools to assist in the design and development of a video game from scratch. This applied R&D approach gave the team the best insights into the true potential of AI for video game development.  The goal of this new R&D initiative is to further extend our expertise in GAI for game development. 

6th International Summer School on AI and Games in Malta

Innovation at Keywords Studios have co-organised the 6th International Summer School on Artificial Intelligence and Games, being hosted in Malta.
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AVA logo

Project AVA

Lionel Wood, Art Director at Electric Square Malta, and Stephen Peacock, Head of Games AI at Keywords Studios present Project AVA at GDC 2024 our R&D case study covering the story of the team's foray into AI-powered video game development.
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innovation

Accelerating Collaborative Innovation at Keywords Studios

Jamie Campbell, Global Head of Innovation at Keywords Studios, explains how our Innovation strategy positions us for continued success in creating ground-breaking and immersive solutions for our clients.
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International Summer School on AI and Games

Innovation at Keywords Studios co-organised the 6th International Summer School on Artificial Intelligence and Games, in Malta, featuring lectures on cutting-edge AI techniques and a game industry summit, including workshops from industry leaders such as Ubisoft, Massive Entertainment, Microsoft, Sony Interactive Entertainment and Keywords Studios, alongside renowned independent game AI developers

Meet the Team

Headshot of Jamie Campbell

Jamie Campbell

Global Head of Innovation
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Headshot of Jamie Campbell

Jamie Campbell

Global Head of Innovation

Jamie combines a background in core technology software engineering with diverse experience across technology management and game development. Having played key roles in multiple successful start-ups and led Keywords’ Game Development service line from 2018 to 2022, he now applies his ample SME and corporate experience to optimising the innovation ecosystem both within Keywords Studios and throughout our client and partner networks.

A photo of Jeroen Bowman

Jeroen Bouwman

Head of Labs
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A photo of Jeroen Bowman

Jeroen Bouwman

Head of Labs

Jeroen joined Keywords in 2019 when Keywords acquired GetSocial where he was CEO. 

With wide and varied expertise from across the entertainment industry with prior roles at YouTube, Spil Games and Universal Music, he's spent his entire career on the intersection of business and creativity, from negotiating licensing contracts between music labels and streaming companies, to licensing and buying hundreds of games for publication on the web and mobile, as well as working with artists from Andrea Bocelli to Limp Bizkit.

Photo of Stephen Peacock

Stephen Peacock

Head of Games AI
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Photo of Stephen Peacock

Stephen Peacock

Head of Games AI

Stephen has over 20 years of solution building and new market development at the intersection of art and technology, in which time he helped build AWS GameTech from an idea to a multi-billion dollar business unit.  As Head of AI/ML for Games at AWS, Stephen was responsible for the Go-To-Market strategy and global customer enablement, plus solution development in collaboration with internal engineering teams and strategic partners. Stephen's expertise spans content creation, production pipelines, game engines, and cloud infrastructure.

Now the Head of Games AI at Keywords Studios, Stephen continues to be passionate about the responsible use of new technologies like AI and the cloud to support human creativity, storytelling and the building of safe, inclusive online communities. A world that plays together stays together.

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Keywords Studios Consultancy Solutions

Consultancy Solutions at Keywords Studios: the global home of client-focused games and entertainment innovation.
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