Waste's Christian Perrins Discusses the Future for Marketing Creatives

"To inspire a new generation of marketing creatives, brands need to create messages and experiences that uplift human lives and wellbeing."

Christian Perrins, Head of Strategy at Waste Creative, a Keywords Studio, recently sat down with shots to ponder the impact of AI, automation and influencers on future creatives and what kind of industry they will inherit.

Read the full article over at shots.