Waste's Christian Perrins Discusses the Future for Marketing Creatives
Date Published:
14/05/2024
"To inspire a new generation of marketing creatives, brands need to create messages and experiences that uplift human lives and wellbeing."
Christian Perrins, Head of Strategy at Waste Creative, a Keywords Studio, recently sat down with shots to ponder the impact of AI, automation and influencers on future creatives and what kind of industry they will inherit.
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