Keywords Continues Partnership with Women in Games

Keywords Studios, the international technical and creative services provider to the global video games industry, has entered into a second year of partnership with Women in Games, as sponsor of the Individual Ambassadors Programme. The renewed agreement supports Keywords’ Diversity, Equity, Inclusion & Belonging (DEIB) focus as the company continues to partner with those striving for better outcomes for women in today’s video games industry. The Individual Ambassadors Programme is designed to connect and empower people to activate change in the video games industry, which ties in closely with Keywords’ mission to build a more diverse, inclusive and welcoming environment for all video games professionals. 

Founded in 2009, Women in Games is a global not-for-profit organisation which aligns with the United Nations Sustainable Development Goals (SDG’s) and is primarily focused on Goal 5: ‘Achieve Gender Equality & Empower all Girls and Women’. Its purpose is to advance a fair, equal and safe environment that empowers girls and women in the global gaming ecosystem with the aim of shaping the future of games and the creative industries. Women in Games has positively impacted on the number of women in the games industry workforce since its inception.

Trina Marshall, Group Director, Client Service Delivery & Capability and Group Director, Diversity, Equity, Inclusion & Belonging at Keywords Studios, commented:

“Over the last two years, the Keywords Studios Group has been building a compelling multi-year Diversity, Equity, Inclusion & Belonging (DEIB) strategy with an associated roadmap of key initiatives to accelerate and evolve its DEIB journey. The Keywords Studios partnership with Women in Games to sponsor the Individual Ambassador Programme represents a core element of our wider DEIB strategy.

For Keywords, being able to work alongside and learn from the team at Women in Games is a huge privilege. The partnership will without doubt enrich our DEIB and Talent Attraction and Retention efforts as we continue to grow.”

Marie-Claire Isaaman, CEO at Women in Games, commented:

“Our mission at Women in Games is to create new pathways, synergies, initiatives, activities and services, which foster opportunities that empower girls and women. We do this by bringing together agents of change, advocates, men and boys, champions, experts, grass-roots organisations and others for new dialogues and campaigns focussed on shared solutions towards fairness and equality for all.

Our partnership with Keywords Studios is a big part of fulfilling this mission, and key to the success of our vibrant and impactful Individual Ambassador Programme.”