China Joy 2026
Keywords Studios is pleased to announce that we'll be in Shanghai during ChinaJoy week.
China is rarely just one market conversation.
For studios outside China, the challenge is entering the market without losing quality, local relevance or momentum, while navigating local regulations and opportunities like WeChat minigames.
For studios in China, the challenge is different: taking games global without stretching internal teams across art, localization, game testing, player support, live ops, and more.
Those are some of the conversations we’ll be having during ChinaJoy week in Shanghai. Our team will be in in town from 31 July to 3 August, meeting with clients, partners, and industry contacts across the city.
With AI set to shape plenty of this year’s discussion, we’re especially keen to talk about where technology can remove friction, and where human craft, cultural insight and close collaboration still matter most.
See you in Shanghai!
