ICHI | Keywords Studios Plc

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ICHI is a strategy-led creative agency that has helped create, launch and sustain some of the world’s best-loved video games and entertainment brands.

Based in London and Los Angeles, ICHI collaborates closely with clients across the global video games industry. The creativity and expertise the agency brings to each and every project is founded on passion, dedication and decades of experience at the top.

Services offered by this Studio

Creative Production

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Strategy & Insight

Dead Island 2 Keywords Studios, ICHI, Maverick Media, Fire Without Smoke

Dead Island 2 Keywords Studios, ICHI, Maverick Media, Fire Without Smoke

Behind the Scenes of the Dead Island 2 Trailer

Behind the scenes of 'Another Day in HELL.A', a short video from Keywords studios ICHI, Maverick and Fire Without Smoke in collaboration with Deep Silver to celebrate their launch of Dead Island 2.

Case Studies

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Three characters with glowing weapons

Three characters with glowing weapons

Empowering an Iconic Franchise Across A
Multi-year Partnership

As the global lead creative agency for Destiny 2, ICHI has been in a 4-year strategic partnership with Bungie. Our role has been to inject what we call "Hero Energy," revitalising the franchise and inspiring both existing and new audiences.

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