Why Indonesia Should Be on Every Game Creators Radar

With over 64 million gamers and nearly 280 million people, Indonesia is not only the fourth most populous country in the world but also a vibrant and growing hub for mobile-first gaming. As a nation where 49% of gamers are women, and where esports is flourishing - Indonesia represents a major slice of the Southeast Asian gaming market, accounting for nearly 46% of all gamers in the region.

As part of our ongoing commitment to supporting developers in reaching new audiences, we’ve created an easy-to-digest Indonesia Localization Infographic, packed with the latest stats, gamer profiles, localization volumes, and key do’s and don’ts when adapting content for Bahasa Indonesian-speaking players.

What You’ll Learn from the Infographic

• How Indonesia's game localization demand has grown 1.5x from 2020 to 2023
• The top gamer behaviors and most popular genres, including the dominance of online multiplayer games
• The cultural and linguistic sensitivities to consider -especially for Islamic-majority content
• Why localizing into Bahasa Indonesia is essential to market entry
• What platforms and content types resonate most with Indonesian players

With massive projected market growth, the opportunity for studios to localize and connect meaningfully with Indonesian gamers is bigger than ever.

Download the infographic now to learn more about the nuances of one of Asia’s most dynamic and promising video game markets. 

To discover how Keywords Studios can help you to navigate localization in the right way, please reach out using the form below.