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2025
DEIB & People

Empowering Change: Become a Women in Games Ambassador with Support from Keywords Studios

At Keywords Studios, we are proud to continue our partnership with Women in Games (WiG) for the fourth consecutive year, sponsoring the Individual Ambassador Programme. This collaboration underscores our shared commitment to building gender equality and inclusivity within the video game industry.

Date Published: 30/07/2025
A woman working remotely on her laptop in a bright, relaxed home setting.

About the Women in Games Individual Ambassador Programme

The Women in Games Individual Ambassador Programme is a global initiative that unites individuals who are passionate about driving change and promoting diversity in the video game sector. With over 2400 ambassadors across 81 countries and counting, the programme serves as a platform for advocates to connect, share resources, and amplify their impact.

As an Ambassador, you'll join a vibrant community championing gender equality in the video game industry, providing access to:

  • Industry specific events and networking opportunities
  • Exclusive resources and development tools
  • Opportunities to collaborate on shaping a more inclusive industry

The Women in Games monthly gatherings, each on a different topic, are a great place to get to know the community and understand more about what is available.

How to Apply

Becoming a Women in Games Ambassador is a straightforward process:

  1. Visit the application page: start by navigating to the Women in Games Ambassador Application page.
  2. Review the criteria: ensure you align with the programme's values and objectives. The initiative is open to individuals of all genders who are committed to advocating for gender equality in the video game industry.
  3. Complete the application form: provide your details, share your motivations for joining, and outline how you plan to contribute to the community.
  4. Submit and await confirmation: after submission, the Women in Games team will review your application and get in touch with further steps. Announcements of new Ambassadors are made every quarter.

Keywords Studios' Role in Supporting Ambassadors

Our sponsorship has been instrumental in expanding the reach and impact of the Individual Ambassador Programme. In 2024, Keywords Studios supported various events, including the WiG Individual Ambassador event and the WiG Annual Conference, providing ambassadors with opportunities for development, knowledge exchange, and networking.

Shaping a more equitable video games industry together is the foundation of our Keywords Studios partnership with Women in Games. The individual Ambassadors Programme is key to achieving this change and it's been a great privilege to work with the Women in Games team over the last years growing and strengthening the programme together. It's inspiring to see the impact that Ambassadors are having locally and in the industry, demonstrating the power of community and collective action. To our Ambassadors and allies, thank you and let's keep building together!
Athena-Maria Enderstein 
Group Head of DEIB, Keywords Studios

Join Us in Making a Difference

If you're passionate about creating a more inclusive video game industry, consider becoming a Women in Games Ambassador. With the backing of organisations like Keywords Studios, Ambassadors are empowered to drive meaningful change and inspire the next generation of video game professionals.

For more information and to apply, visit the Women in Games Ambassador Application page.

About Women in Games

Women in Games is a UK-based, not-for-profit organisation operating at a global scale. We are transforming equity, diversity and belonging in the games industry through galvanising our community into action across the world.

We operate within 5 Spheres of Action, which are:

  • Industry
  • Education
  • Policy
  • Community
  • Culture 

Women in Games’ work aligns with the United Nations Sustainable Development Goals (SDG’s) and is primarily focused on Goal 5: ‘Achieve Gender Equality & Empower all Girls and Women’. 

Women in Games advocates for all women, girls and people of diverse gender identities as well as transgender, gender diverse and intersex women. 

Women in Games’ Purpose

The purpose of Women in Games is to empower girls and women by building a fairer, safer, more equal global gaming ecosystem. 

Vision

Women in Games’ vision is to ensure an environment where full equity of opportunity, treatment and conditions empowers all girls and women, of any ethnicity, orientation and background, to achieve their full potential within the global gaming ecosystem. 

Mission

Our mission is to create new initiatives, activities, pathways and synergies that foster opportunities to empower girls and women. 

By investing in women and girls, we will realise an equal playing field, drive positive cultural and societal change, and deliver significant benefits for the global gaming ecosystem. 

We bring together agents of change, advocates, men and boys, champions, experts, grass-roots organisations and others for new dialogues and campaigns focussed on shared solutions towards achieving fairness and equality for all.