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ChinaJoy 2023: Meet the Team

Our APAC teams will be onsite to discuss strategies for the games industry in the region and how we can help our clients thrive by raising the game with new technologies and innovations.

Date Published: 20/07/2023
ChinaJoy 2023. July 28 - 31, 2023. Shanghai.

Before the big event, we’d like to introduce the Keywords team who will be on the ground in Shanghai to discuss the breadth of our service offerings as well as your business goals and requirements.

Kah Hui Teo – Global Localization Manager

Kah Hui is the Global Localization Manager at Keywords Studios, managing our localization teams in Asia. She has more than 10 years of experience in the games industry, and has worked on the localization of AAA and mobile games. She currently serves as a council member of Keywords Studios Global Diversity, Equity, Inclusion and Belonging Council. She was also appointed the Co-Director of Women in Games Asia Chapter in 2022.  

Kah Hui currently serves on the Executive Committee of the Singapore Games Association and as the Mentorship and Education Manager of the Women in Localization Singapore Chapter. She was appointed by the Singapore Ministry of Communications and Information to the Singapore National Translation Committee Chinese Resource Panel in March 2022. Kah Hui is also a guest lecturer in Master in Translation and Interpretation programs in universities across Singapore, China and the UK. 

Kah Hui is excited to discuss everything from game localization to Women In Games Asia initiatives.  

Bessie Li – Asian Audio Localisation Project Manager

Bessie Li is the Asian Audio Localization Project Manager at Keywords Studios and is the primary contact for audio localization in Asia. Bessie has many years of experience in game audio localization and has worked on the audio production of several major game titles at home and abroad. With her expertise and extensive experience, she is able to provide flexible and efficient audio localization customisation services to clients. 

Connect with Bessie at China Joy to discuss: 

  • Audio localization
  • How to effectively localize game audio to suit players in different regions.
  • How to take advantage of Keywords Studios’ strengths in the industry to expand the game to Western markets.
  • The development and application of AI technology in audio production.

Xuyuan Zhang (Zach) – Senior Customer Success Manager APAC

Xuyuan Zhang (Zach) is a Senior Customer Success Manager at Helpshift, partnering with some of Asia’s largest gaming customers and helping them achieve their goals in support operations and improving their player experience. Prior to Helpshift, he worked in the gaming Support & Operation fields and product design for many years. By working closely with the different teams and having a deep understanding of the product, he can provide solutions and best practices to help customers get the most value and return on their investment. 

Connect with Zach at China Joy to discuss: 

  • Gaming Support Strategy
  • Player Support Custom Solution Counseling
  • AI & Automation Workflow Design

Jocelin Yeh – Player Engagement Solutions Specialist


Jocelin takes care of Player Engagement needs from APAC clients, working closely with multiple teams across Keywords to create bespoke solutions for our partners. 

Connect with Jocelin to discuss: 

  • End to end 24/7 Multilingual Customer Support solutions
  • Trust & Safety Moderation
  • Deepen the engagement with your players through our Community Management.
  • CRM optimisation
  • Our Helpshift CRM platform

Daniel Staton – Studio Director for RedHot CG


Daniel is Studio Director at RedHot CG, one of Keywords’ Art Services studios based out of China, and headquartered in Shanghai. RedHot CG has 6 locations across China and one in Indonesia, where they provide art services to international and domestic clients. Daniel also has decades of production experience in both the film and game industries.

Connect with Daniel at China Joy to discuss: 

  • 3D and 2D art and animation solutions in any style or genre
  • Co-development projects
  • Short and long-term art engagements
  • Creating cross-studio solutions within Keywords

Ann Wang – Business Development Manager


Ann Wang is the Business Development Manager at Keywords Studios, responsible for business development in Asia. With extensive experience in the gaming industry, she specialises in business development and procurement. Ann leverages the global network of more than 70 sub-studios within Keywords Studios to offer optimal solutions and effectively cater to the needs of clients in the Asian market. Ann is available to discuss the full range of Keywords’ service offerings at China Joy. 



Discover more about ChinaJoy 2023 here or book a meeting with our industry experts below!

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