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VIP Engagement & Growth
Foster loyalty and increase retention across your VIP population through the power of our cutting-edge system, weaving together data science and the art of human interaction.
Our teams help deliver a definitive lift in VIP revenue through strategy consulting, proactive account management, relationship building, engagement and machine learning-powered insights.
VIP Programme Strategy Consulting
We provide clients with top-class consulting and best practices for their VIP engagement, retention and revenue generation strategy.
VIP Account Management
Keywords' VIP account managers build one-on-one relationships with your most valuable customers, enhancing the gameplay they already love.
- Proactive outreach from their dedicated account manager
- Listening sessions where game feedback is collected then disseminated to the product team for PX improvement
- CRM and analytics training for timely outreach and task execution
- Nurture and engagement driven by pre-churn insights
- Conversations to understand and solve for reduction in playtime or spending
![](https://www.keywordsstudios.com/images/custom/1a/51edc3e4da4faf6859c577b9a7fc03/w100/q80/images/uploads/1a51edc3e4da4faf6859c577b9a7fc03.jpg)
VIP Engagement & Loyalty
Foster VIP loyalty with special incentives, rewards, and timely notifications.
- VIP-specific push notifications, in-app messaging and email nurture
- Implement special incentives and rewards programmes
![](https://www.keywordsstudios.com/images/custom/0c/f49fec2ed9a847b3e2914bd2161d96/w100/q80/images/uploads/0cf49fec2ed9a847b3e2914bd2161d96.jpg)
VIP Player Support
Roll out the red carpet for your VIPs with 24/7 access to experienced player support agents in any language.
- Agents are expertly trained on your game and VIP support SLAs
- Back-end feedback with VIP account managers
- Instant VIP segmentation and routing upon contact with our in-house digital support platform, Helpshift
VIP CRM, Machine Learning, & Analytics
Keywords is proudly partnering with SurgeROI to tap into the power of data science and supercharge your VIP programme. SurgeROI is a machine learning- powered VIP customer relationship platform.
Keywords’ VIP account managers are trained on the SurgeROI platform and can take swift action upon machine learning-powered insights like churn risk, propensity to pay and lapsed payments.
- 360-degree VIP account view
- Productivity and performance insights
- Robust analytics dashboard
- Executive view of VIP population health and revenue lift comparing treated (top 20% of VIPs) vs control (remaining 80%)
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The Power of Partnership: Our Clients
![Google](https://www.keywordsstudios.com/images/uploads/e7bd068cf58bf4c40dbe79eb6f8be452.jpg)
![Microsoft](https://www.keywordsstudios.com/images/uploads/a95a035d5d91f791c23db06537ea9da8.jpg)
![Apple](https://www.keywordsstudios.com/images/uploads/c1e902c380f885c6d56bc2fe85cbc1a9.png)
![WB Games](https://www.keywordsstudios.com/images/uploads/a143e545c7e5edee0488327033722f81.jpg)
![Take 2 Interactive](https://www.keywordsstudios.com/images/uploads/9d7731fa391144e1c91e2fea3e1d6b4c.jpg)
![Nintendo](https://www.keywordsstudios.com/images/uploads/a5fd5ac383e0a3cbd76fe7e5dbcf2d12.jpg)
![Playrix](https://www.keywordsstudios.com/images/uploads/8ff9e1154795fe58b56cb9c24a233371.png)
![Sony interactive entertainment](https://www.keywordsstudios.com/images/uploads/77bbe2d4bfbab8c8c46bc32a1f1007de.png)
![netmarble](https://www.keywordsstudios.com/images/uploads/07186890b3b2181844e432456f9d24da.png)
![Playtika](https://www.keywordsstudios.com/images/uploads/a57e4dade3587b0839ebdedc839e3a3a.png)
![Perfect World](https://www.keywordsstudios.com/images/uploads/fb14273efd6156e9c489f852576e9c10.jpg)
![Sharkmob](https://www.keywordsstudios.com/images/uploads/547c1896adbc17d8982dfaca6e4be7f1.png)
![NetEase Games](https://www.keywordsstudios.com/images/uploads/dea6fcbdef8f879f07b766f408efe88d.jpg)
![ncsoft](https://www.keywordsstudios.com/images/uploads/35a2ca4c049da246eef9718bd4fce79e.png)
![Square Enix](https://www.keywordsstudios.com/images/uploads/67d11f28e42cae9a1649ccbb054d743d.jpg)
![mixi](https://www.keywordsstudios.com/images/uploads/bce45ed1aeb038af7743440fcdecd192.png)
![Ubisoft](https://www.keywordsstudios.com/images/uploads/0147bd0d1d6a687562a1c9614bd6ab97.jpg)
![Supercell](https://www.keywordsstudios.com/images/uploads/adb2d34adcd4e5e392b931ca7a12826f.jpg)
![Nexon](https://www.keywordsstudios.com/images/uploads/75c68c158c0fde3dc594b2db58420249.jpg)
![Bandai Namco games](https://www.keywordsstudios.com/images/uploads/1dcd219ff2b36b2686d7d9251e8970b6.png)
![Konami](https://www.keywordsstudios.com/images/uploads/1eace1087c328129011a0d0c2b3a0467.jpg)
![Tencent games](https://www.keywordsstudios.com/images/uploads/79a6311340ac0ad95c24e6d73976427c.png)
![Riot Games](https://www.keywordsstudios.com/images/uploads/b69f7ceae5ae1f17f252983097f7b916.jpg)
![Electronic Arts](https://www.keywordsstudios.com/images/uploads/e75a945dc2d846f7e9949ca89c10241a.jpg)
![Cyber Agent](https://www.keywordsstudios.com/images/uploads/adaa1e3f50bf9055b287b9c615cd75f2.png)