VIP Engagement & Growth
Foster loyalty and increase retention across your VIP population through the power of our cutting-edge system, weaving together data science and the art of human interaction.
Our teams help deliver a definitive lift in VIP revenue through strategy consulting, proactive account management, relationship building, engagement and machine learning-powered insights.
VIP Programme Strategy Consulting
We provide clients with top-class consulting and best practices for their VIP engagement, retention and revenue generation strategy.
VIP Account Management
Keywords' VIP account managers build one-on-one relationships with your most valuable customers, enhancing the gameplay they already love.
- Proactive outreach from their dedicated account manager
- Listening sessions where game feedback is collected then disseminated to the product team for PX improvement
- CRM and analytics training for timely outreach and task execution
- Nurture and engagement driven by pre-churn insights
- Conversations to understand and solve for reduction in playtime or spending
VIP Engagement & Loyalty
Foster VIP loyalty with special incentives, rewards, and timely notifications.
- VIP-specific push notifications, in-app messaging and email nurture
- Implement special incentives and rewards programmes
VIP Player Support
Roll out the red carpet for your VIPs with 24/7 access to experienced player support agents in any language.
- Agents are expertly trained on your game and VIP support SLAs
- Back-end feedback with VIP account managers
- Instant VIP segmentation and routing upon contact with our in-house digital support platform, Helpshift
VIP CRM, Machine Learning, & Analytics
Keywords is proudly partnering with SurgeROI to tap into the power of data science and supercharge your VIP programme. SurgeROI is a machine learning- powered VIP customer relationship platform.
Keywords’ VIP account managers are trained on the SurgeROI platform and can take swift action upon machine learning-powered insights like churn risk, propensity to pay and lapsed payments.
- 360-degree VIP account view
- Productivity and performance insights
- Robust analytics dashboard
- Executive view of VIP population health and revenue lift comparing treated (top 20% of VIPs) vs control (remaining 80%)