Community Management: Growing Communities and Cultivating Fandom

Fandom is the driving force behind all entertainment franchises, and brands need to invest in their fan ecosystem to stand out in an increasingly crowded media landscape.

Our social and community experts partner with the world’s biggest game studios and entertainment brands to nurture fan communities globally.

We specialise in building social-native teams to work as an extension of our partners, whether we’re executing community strategy from announcement to launch, cultivating fandom for live-service games and ongoing franchises, or supporting our partners’ community teams with additional expertise, coverage, and languages.

Fan-First Strategy & Insights

Strategy is central to how we work with partners and the key ingredient for success across all of our work.

Our social and community strategists go deep into fandom to develop campaigns and creative ideas that are grounded in real audience insights and evolving trends, built to support your platforms, tone, and long-term vision.

Sentiment analysis is a key strategic capability that enables us to capture, measure, and shape fan sentiment in online communities. Powered by Lens, our proprietary sentiment analysis platform, community managers and strategists have instant access to data on shifting trends in what players are talking about on your channels and how they feel about the current state of the game.

Meet Fans Where They Are

From broad-reaching spaces like Instagram and TikTok to community-driven hubs like Reddit and Discord, we tailor our approach to match your audience's unique rhythm, tone, and expectations.

We don’t just post; we build presence with purpose, creating meaningful connections wherever fans choose to show up.

Our team of more than 150 Community Managers around the world offers scalable hands-on-keyboards support to our partners, whether it’s building a social content calendar to cut through the noise or sparking daily conversations on Discord.

On community networks like Discord, the focus is on cultivating a space where community members come together to share and build. We’ve developed a full suite of capabilities to set our partners up for success, including server builds, fan engagement, Human + AI moderation, sentiment analysis, and bot development.

Social-first Creative

Winning on social requires a constant supply of assets that grab attention, and our full-stack creative team brings ideas to life with social graphics, video production, AR filters, event capture, and more.

Our social-first creative is built around up-to-the-minute formats and trends that work on social channels, as well as the speed of ideation and execution to catch trends in media before the opportunities pass.

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Creator Partnerships

Content creators, influencers, and fan communities are integral to fandom, and our partnerships team is dedicated to connecting with these diverse voices and connecting them to campaigns. Touchpoints include:

Paid influencer campaigns
Organic outreach to content creators
Creator Programmes
Building relationships with fan sites and communities

Creators and influencers can be a powerful extension of your community, helping to spark conversation, build trust, and amplify your message with authenticity and user-generated content (UGC).