Lens: AI-Powered Social Sentiment Analysis for Gaming and Entertainment

Lens is our proprietary AI-powered social sentiment tool, designed by community managers, for community managers. It makes sense of thousands of social posts across your platforms, helping you spot sentiment shifts, emerging trends, and actionable feedback faster. Unlock the power of your communities and bring fandom into focus.

Key Benefits:

🚀 Speed-to-Insights: Monitor trends and topics uniting your player communities

🎯 Improved Marketing Focus: Understand what fans think and feel; evolve your messaging.

🔍 Deep Community Dive: Uncover and explore hidden trends and player motivations

In the fast-paced world of gaming and entertainment, understanding your audience is crucial. 

Lens ©, a Keywords Studios service, is an AI-powered social sentiment and analytics tool that powers our community management teams. Lens is built by community experts and is designed to quickly unlock insight that empowers richer fan experiences making sense of community's motivations and emotions and enabling you to make smarter decisions with confidence.

How Lens Works: 

We collect data from multiple sources, including social media, stores, and community forums. Lens, our advanced AI then processes this information. We provide you with clear, actionable reports, through our expert analysis by our experienced Community Management team.

Key Features:

• AI-powered sentiment analysis, with natural language querying
• Real-time trend monitoring
• Custom reports and dashboards
• Multi-source data integration
• Built on Snowflake’s Cortex Ai-enabled data platform