Accessibility Store Tags Validation & Marketing: Why It Matters and How to Get It Right

Accessibility is now a core focus in the games industry. Across platforms, publishers and developers are under pressure to deliver more accessible game experiences and to communicate them clearly to players. Recent years have brought a wave of new accessibility initiatives on digital storefronts - progress that should be celebrated, but which has also created confusion and inconsistency.

One growing issue is missing or inaccurate accessibility store tags. Without proper tagging, games risk being overlooked by players with accessibility needs, or worse, misrepresenting features entirely. The result? Missed opportunities, frustrated players, and even damaged trust in your studio or brand.

The importance of accurate accessibility store tags

When Player Research assessed nine recent releases across three major storefronts, the findings were striking:

• 8 of 9 titles had missing or incorrect accessibility tags.
• 5 of 9 titles showed inconsistent tagging between storefronts for the same game.

This isn’t carelessness. Accessibility tag systems differ between storefronts, and applying them correctly often requires expertise that many busy teams don’t have the bandwidth for. Since developers and publishers - not storefronts - are responsible for applying accessibility tags, many store pages end up incomplete or inaccurate.

The consequences are real:

• Best case: Players miss out on discovering games that fit their accessibility needs.
• Worst case: Inaccurate store tags erode trust, generate negative reviews, and lead to refund requests.

For an industry where player trust is everything, game accessibility tagging matters more than ever.

Store Tags Assessment: accessibility testing for digital storefronts

To help studios tackle this challenge, Player Research has launched a new Accessibility Store Tags Assessment service, in partnership with Keywords Studios AQA.

Our service helps developers and publishers:

• Validate store tags - AQA testers manually assess which tags are relevant for each storefront.
• Receive detailed reporting - Clear recommendations on which tags to apply and why.
• Improve accuracy quickly - Reports delivered within days so you can take action fast.

Whether your game is pre-launch or post-launch, accurate accessibility testing for store tags ensures your players find the features they need - and your studio builds trust.

Accessibility marketing: showcase your efforts

Tag validation is only one part of accessibility in games. To truly reach players, studios need to communicate their accessibility work effectively. That’s why Player Research also offers Accessibility Marketing support, helping developers promote their efforts and boost discoverability.

Our services include:

• Social media campaigns highlighting accessibility features.
• Blog content creation tailored for accessibility communities.
• Video and promotional assets to showcase features in action.

With accessibility marketing, your efforts are not only implemented but also seen, understood, and appreciated by the players who matter most.

Why accessibility matters for game developers

Accessibility is no longer optional in game development - it’s expected by players, storefronts, and industry leaders. By validating store tags and promoting accessibility features effectively, studios can:

• Increase discoverability for accessible games.
• Build trust and credibility with players.
• Strengthen brand reputation across global markets.
• Meet growing industry standards for accessibility in games.

Take action today

Not sure if your accessibility store tags are correct? Wondering how to highlight your efforts more effectively?

Contact our team using the form below to learn more about:

• Accessibility Store Tags Assessment
• Accessibility Testing for Games
• Accessibility Marketing for Games

It’s never too late to improve your accessibility information - and always the right time to build lasting trust with players.

Disclaimer: Player Research is an independent service provider and is not affiliated with storefronts for this service.