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Gamescom 2023: Meet the Keywords Engage Team!

Our Engage team will be on hand to discuss our range of globally available Marketing and Player Engagement services.

Date Published: 10/08/2023
Gamescom. August 23 - 27, 2023. Cologne, Germany

Keywords Studios is delighted to once again be exhibiting at Gamescom at the Koelnmesse in Cologne, Germany from August 23rd-25th. Our Engage team will be on hand to discuss our range of globally available Marketing and Player Engagement services.

Tony Grigg – CMO Keywords Group and Managing Director Engage

Tony is a Marketing and Communications expert with extensive Industry experience. He spent over 20 years at WPP where he held numerous Leadership positions. Most notably, he sat on the Worldwide Board of Ogilvy and Mather with executive responsibility for the company’s largest account – Ford Motor Company. He was then tasked with the development and establishment of WPP’s first team model, Blue Hive, created to offer clients a bespoke solution to their holistic marketing needs. After 4 years as CEO, Tony moved into Hogarth, WPP’s marketing implementation division, where he was responsible for in-sourcing production from WPP’s broad agency portfolio.

Tony joined Keywords in 2022 with the mandate to expand the breadth and depth of our Engage Service Division, so that we can provide world class support to our existing (and new) clients’ player engagement, research and Marketing needs. 

You can book a meeting with Tony at the event through our Gamescom contact form or simply visit our booth to find out more about Keywords Engage.

Ben Lavery – Studio Head at TrailerFarm and Big Farmer

Ben leads TrailerFarm and our new Big Farmer studio, providing real-time cinematics, video content, animation and virtual production services with a team of 50 game developers, artists, engine experts, writers, directors and producers – delivering the best in technical art-led productions. He works closely with his management team to ensure the two creative production studios stay excited by innovation, technological advancement and experimentation. Prior to joining TrailerFarm, Ben was a commercial lead in a production company, a creative agency, a mocap studio and started out brokering film and TV rights deals.  

Get in touch with him to discuss: 

  • VFX
  • Marketing Assets
  • Unreal Engine Cinematics
  • Virtual Production
  • Performance Capture
  • Cross Studio Projects

For more on Big Farmer and virtual production, visit Ben at our Gamescom booth or book a meeting with him at the event.

Sebastian Long – Managing Director of Player Research

Seb is the Managing Director of Player Research, the leading agency for insights into players and play. Seb has led research projects for hundreds of games across all genres, platforms and audiences, and now leads Player Research’s international teams examining the fun-factor of blockbuster video games during their production. His team have big news to share at Gamescom this year, with the launch of new services in support of games accessibility: helping development teams design games that deliberately include their disabled players.  

Speak to Seb at Gamescom about: 

  • Strategies for using player data in game development
  • Game accessibility
  • User testing and playtesting
  • Support for softlaunch, alpha and beta testing
  • Training courses for designers and producers on UX, research and accessibility

If you would like to book a meeting with Sebastian at Gamescom, please visit our contact form and we’ll be in touch soon. 

James Gallagher – Head of Community Management

James leads community and social media projects for the Player Engagement pillar of Engage, providing services ranging from social media management to community building and sentiment analysis. His team of 110 Community and Social Media Managers works with more than 40 developers and publishers on building better relationships with their players. Before Keywords, James was a community manager at Rockstar Games, PlayStation and Techland.

Contact James to discuss:

  • Building a thriving Discord server for your players
  • Managing social media in multiple languages
  • Getting serious about collecting player feedback

Visit James at our Gamescom booth or book a meeting with him through our Gamescom contact form.

What is Keywords Engage?

Keywords Engage is a collective of expert agencies and worldwide teams who are uniquely positioned to deliver full end-to-end services for marketing video games and the wider entertainment industry. Engage tackles a wide range of marketing challenges from gathering granular insights on the audience, ideating on creative & producing all content, delivering on brand communications, fostering a vibrant community through to ensuring player engagement & retention. You can work directly with any individual studio to focus in on a specific service we provide, or via our Engage Solutions Team we can work in collaboration across entire portfolios of games, solving for large and complex business challenges in today’s market.

The Power of Partnership: Our Clients

WB Games
Take 2 Interactive
Sony interactive entertainment
Perfect World
NetEase Games
Square Enix
Bandai Namco games
Tencent games
Riot Games
Electronic Arts
Cyber Agent