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Keywords Studios Acquires LabCom

LabCom will strengthen Keywords’ capabilities and reach in PR and communications services in Europe

Date Published: 13/12/2022
Keywords logo on a blue background with light blue powder exploding in the middle

Keywords Studios, the international technical and creative services provider to the global video games industry, today announces it has acquired LabCom, an integrated PR and communications agency based in Milan, Italy.

Founded in 2005 by Marco Giannatiempo, LabCom’s talented team of 16 professionals delivers integrated communication services, including PR and digital communications advice, social media management, data-driven influencer campaigns and brand partnerships. Marco Giannatiempo will continue to lead the agency under Keywords’ ownership.

LabCom focuses predominantly on the video game sector in Italy and its clients include some of the largest brands and titles in the industry, including Riot Games, Konami and Bethesda.

We are delighted to welcome Marco and the LabCom team to Keywords. Having worked closely with Labcom we are very impressed by the quality of the team and the excellent service they provide to household names in the video game and wider entertainment sector in Italy and beyond. This transaction broadens our reach in PR and communications services, and supports our strategy of building out a complete marketing offering for our clients. We are really looking forward to working with LabCom and supporting its growth as part of the Group
Bertrand Bodson 
CEO of Keywords Studios
LabCom has always aimed to deliver constant growth over time and to broaden our customer service offering to further support our customers, enabling them to take advantage of new opportunities to promote their products. We are very excited by this important agreement and believe it will allow us to achieve excellent results in the coming years in Europe and beyond
Keywords Studios Acquires LabCom 
LabCom

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