Keywords Studios Acquires LabCom
LabCom will strengthen Keywords’ capabilities and reach in PR and communications services in Europe
Keywords Studios, the international technical and creative services provider to the global video games industry, today announces it has acquired LabCom, an integrated PR and communications agency based in Milan, Italy.
Founded in 2005 by Marco Giannatiempo, LabCom’s talented team of 16 professionals delivers integrated communication services, including PR and digital communications advice, social media management, data-driven influencer campaigns and brand partnerships. Marco Giannatiempo will continue to lead the agency under Keywords’ ownership.
LabCom focuses predominantly on the video game sector in Italy and its clients include some of the largest brands and titles in the industry, including Riot Games, Konami and Bethesda.