Trust & Safety

Build a thriving platform by fostering a safe and engaged community, free from harassment.

Gamers today demand safe environments, refusing to tolerate harassment, bullying, hate speech, or cheating. As the video game market grows, it's crucial for developers to create positive experiences for players.

It's not just the right thing to do — it's good for business, too. Studies reveal that 1 in 5 players spend less due to hate and harassment. With new laws like the Digital Services Act (DSA) and the UK Online Safety Act, content moderation is essential, with penalties for non-compliance up to 6% of annual turnover.

Traditional moderation, which relies on players reporting harmful behavior, is inadequate and can stifle platform growth. Keywords Studios instead offers Responsible Moderation, a proactive approach that uses technology to flag content, enabling our skilled moderators to address real-life threats swiftly. This ensures your platform remains safe, fostering positive interactions and growth.

Keywords Studios offers a full range of Trust & Safety services for platforms at every stage of development. In addition to our full-service content moderation offering, we can also help with strategy development and technology management and support.

Our Trust & Safety experts excel in crafting powerful moderation strategies designed to ensure a safe environment for your players. We've implemented our one-of-a-kind Real-Life Threats escalation process for when moderators identify potential real-world dangers, such as child abuse, suicide or self-harm threats, and extremism. Our specially trained analysts are immediately alerted; they investigate these urgent cases and rapidly escalate them to law enforcement agencies, including the FBI.

Why choose our content moderation services?

Global reach: Worldwide studios provide 24/7 moderation with diverse, multilingual teams.

Proven experience: Seasoned managers ensure fast, efficient setup with strategic workflow recommendations.

Wellbeing focused: Our superhero moderators are internally trained and constantly upskilled, with a special focus on supporting mental health.

Moderators are the unsung heroes on the front lines, safeguarding online communities from harmful and graphic content. Equipped with sharp analytical abilities, swift decision-making skills, and a deep understanding of language, pop culture, and geopolitical trends, they are true superheroes.

Committed to supporting moderators’ mental health and resilience – the keys to platform growth

Despite their skills and expertise, even superheroes face challenges. Digital first responders can face psychological challenges such as vicarious trauma and post-traumatic stress disorder. This unfortunate reality has resulted in lawsuits and increased demands for better working conditions.

With the Superhero Wellbeing & Resilience Program, we are dedicated to transforming the working lives of our moderators. This program goes beyond temporary fixes, establishing a culture of proactive support and everyday care. It also prioritizes ongoing training and skill development, keeping our superhero team informed and efficient.

Healthy, resilient, and well-trained moderators make faster, more informed decisions, provide valuable community insights, and ensure your online platform grows and thrives.

Embracing innovation with strategic technology partnerships

We recommend that platforms leverage automated moderation technology as a first line of defense against harmful content, enabling moderators to focus on content in grey areas and real-life threats. Our partnerships with leading content moderation technology companies ensure you always have the right technology for your platform.

Flexible Solutions, Tailored to Your Needs

We are technology-agnostic and adaptable, able to work with any solution to meet your needs. Our expert teams will collaborate with you to source, integrate, and manage the best technology for your community, ensuring the right fit every time.

Community Sift: Keywords Studios now combines our best-in-industry superhero moderators and advanced Trust & Safety strategy development with Community Sift, the leading AI-enabled content moderation platform, to deliver a comprehensive, all-in-one service offering to safeguard your community.

Modulate: Our partnership with Modulate offers proactive voice moderation through their ToxMod technology, enhancing the player experience with advanced tools.

Gaming Safety Coalition: Keywords Studios is also a founding member of the Gaming Safety Coalition, working to create safer and more resilient game environments.