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Meet Guillaume Hansali from Keywords in Tokyo

We recently sat down with Guillaume Hansali, Country Manager for Japan at Keywords Studios, to find out more about Keywords in Tokyo, their vision for the future and get some tips for developers seeking to access the Japanese market.

Date Published: 07/02/2024

When did Keywords Studios first open in Japan? How has it evolved since then?

Keywords Studios in Japan was founded in 2009 and began offering Localization services in 2010, followed by LQA shortly after in 2011. Player Support was introduced in 2015, with additional services including Art Services, Game Development and Marketing being delivered to clients in subsequent years. 

What service capabilities does our Tokyo office offer to clients and partners?

Today, we are supporting our clients across the entire lifecycle of their game. We deliver across all three Business Divisions - Create, Globalize and Engage - and introduced our Helpshift offering in 2023. We help Japanese developers reach new global audiences and strive to be the number one choice for our global clients when it comes to their Japan strategy.

How many people are currently working at Keywords Studios in Japan?

Across our three Business Divisions, we have a talented team of more than 400 employees across 38 nationalities. We are a very diverse group with multiple cultures and backgrounds, all united by one passion. Games.

Keywords at Tokyo Game Show 2023

Does Keywords Studios in Japan recruit internationally?

We embrace overseas candidates looking for opportunities to live in Japan and work with an incredibly diverse group of like-minded, game-loving professionals. When it comes to video games, there is no other place like Japan. We are surrounded by renowned developers, without which our childhoods wouldn't have been the same, and we are proud to be part of the Japanese gaming ecosystem. 

At Keywords, we believe in employee mobility and strive to match job opportunities in the group with our employees' aspirations.

How can Keywords help developers in better accessing the huge Japanese market?

Japan is the third largest video games market in the world, but it can be opaque and challenging to navigate. We can help. Keywords has been operating in Japan for 14 years and is trusted by most of Japan's household names. We have a deep understanding of the market, its main actors, and its players.

What are your visions for Keywords in Japan in the future?

Keywords in Japan's vision is to become the undisputed leader in expert solutions for the video games industry. We believe that we are uniquely positioned to help Japanese developers and publishers compete in a now global playing field and reach new audiences for their games. 

World-class games require world-class talent. We can give access to thousands of talented creatives around the globe and share our experience working on globally successful AAA games. And all of that from Japan, and in Japanese! We can be the partner that enables them to imagine more - for their games, audiences, and the industry.

Learn more about Keywords Studios