Keywords Studios today announces that it has entered into an agreement to acquire gnet, a Los Angeles-based provider of marketing services to the video games and entertainment industries.
Founded in 2001 and led by John Rosenberg, David Getson and David Moodie, gnet is a multi- award-winning studio, providing creative and strategic marketing services for leading games publishers including Activision, Microsoft, Bethesda and Bungie, as well as for media and entertainment companies such as Netflix, Amazon Prime and NBC Universal.
gnet’s talented team of 85 staff – supported by a wide network of local and international experts – is proud to work on iconic franchises such as Call of Duty, Fallout, Gears of War and Destiny.
Andrew Day, CEO of Keywords Studios, commented: “It’s a great pleasure to welcome the gnet team into the Keywords family. This represents a significant milestone as we continue to build our Marketing service business to become the first, truly global, video game specialised marketing services company.
“With its well-established position as a valued partner to some of the biggest names in video games, and from its home in Hollywood, gnet brings the number of Keywords specialist marketing studios to seven. Combined, Keywords’ annual marketing services revenues are now over €35m with more than 180 people employed globally.
“We look forward to working with the wonderful team at gnet as we continue to grow and invest in this important area of our business.”
gnet’s David Getson, added: “Together with my partners John Rosenberg and David Moodie, we want to express just how excited we are to be joining the Keywords Studios family and unlocking the opportunity to work with its impressive roster of talented studios and people across the globe.
“We strongly believe that this strategic union will combine the powerful momentum of gnet together with vast reach and strength of Keywords existing operations.
“This not only leads to an exciting future for all our employees as part of a rapidly growing and increasingly influential global company, but it also enables gnet to service our clients in a much more comprehensive way than ever before.”