Investment Case

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This section contains links to core management and financial information and has been designed to comply with the requirements of Rule 26 of the AIM Rules for Companies – 'Company information disclosure'. This website is owned and hosted by Keywords. The content of this site was last checked and verified for Rule 26 compliance on 12/01/2016.


PBT158Keywords is an international technical services provider to the global video games industry. Established in 1998, the Group has a consistent track record of profitability with accelerated year on year growth in revenue, EBITDA and profit after tax since 2009.


301215The Directors believe that Keywords is the only platform agnostic, multi-lingual, internationally integrated provider of global video games localisation, testing and audio services.  We help our clients to optimise the return on their investment in original games content by tailoring that content for multiple geographic markets and across multiple platforms.


 
15of25We have built a strong reputation for the quality of our end-to-end services and our delivery to client timelines, from secure facilities. This is demonstrated by the Group's excellent client retention and long-standing relationships with a broad, blue chip, international client base. The Group also continues to win new clients amongst both the major global and emerging games companies.

 

cagr1
From our strong market position we are well positioned to grow our share of the high growth digital and packaged video games industry through developing both new and existing client relationships.  Our breadth of integrated services, our international scale, and our team of games-specialised translators and testers represent clear strengths in a market where competitors tend to use third parties to deliver elements of their localisation services for large global projects.

 

 

We have a strong balance sheet and low capital requirements, which has supported our ability to invest in the Group’s organic growth prospects. We, therefore, have a sound platform from which to grow:

  • Organically by extending our services into original games content development and operational support services; expanding geographically as clients require support in additional markets; and by executing full outsourcing of client localisation requirements
  • By selective acquisitions to (i) extend the client base; (ii) increase market penetration or service lines in the fragmented games services industry; or (iii) to enter adjacent entertainment markets

 

 

1Source: Gartner, November 2012

2 PwC Global Entertainment and Media Outlook, 2013-2017

國際化
Keywords於遊戲認證、官方術語和各式平台合規化流程的專業知識,促使許多業界主流遊戲公司選擇我們作為邁入國際化和本地化的中心樞紐。
 
本地化
從翻譯到富有創意的改編、影音翻創到播放、美術本地化、年齡分級以及文化適應的支援,我們為客戶提供一站式的服務以落實各種本地化需求。
 
功能測試
在Keywords我們洞悉全方位測試所有遊戲內容的重要性。未達標準的品質監控可重創遊戲的銷售量和公司形象。我們的團隊能及時為您的遊戲找出最具困難的問題及錯誤,並提高遊戲的品質與穩定性。
 
本地化測試
本地化測試和功能測試是任何數位多媒體或軟體進入市場前的關鍵。我們創新和獨特的測試流程,確保在提供最優質的測試品質同時,也能節省成本。
 
品質監控
我們的語言品質監控部門也能夠滿足我們客戶需求,包括承覽整個本地化品質監控專案的制定抑或客制化您內部或第三方供應商的特別專案。