Investment Case

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This section contains links to core management and financial information and has been designed to comply with the requirements of Rule 26 of the AIM Rules for Companies – 'Company information disclosure'. This website is owned and hosted by Keywords. The content of this site was last checked and verified for Rule 26 compliance on 12/01/2016.


PBT158Keywords is an international technical services provider to the global video games industry. Established in 1998, the Group has a consistent track record of profitability with accelerated year on year growth in revenue, EBITDA and profit after tax since 2009.


301215The Directors believe that Keywords is the only platform agnostic, multi-lingual, internationally integrated provider of global video games localisation, testing and audio services.  We help our clients to optimise the return on their investment in original games content by tailoring that content for multiple geographic markets and across multiple platforms.


 
15of25We have built a strong reputation for the quality of our end-to-end services and our delivery to client timelines, from secure facilities. This is demonstrated by the Group's excellent client retention and long-standing relationships with a broad, blue chip, international client base. The Group also continues to win new clients amongst both the major global and emerging games companies.

 

cagr1
From our strong market position we are well positioned to grow our share of the high growth digital and packaged video games industry through developing both new and existing client relationships.  Our breadth of integrated services, our international scale, and our team of games-specialised translators and testers represent clear strengths in a market where competitors tend to use third parties to deliver elements of their localisation services for large global projects.

 

 

We have a strong balance sheet and low capital requirements, which has supported our ability to invest in the Group’s organic growth prospects. We, therefore, have a sound platform from which to grow:

  • Organically by extending our services into original games content development and operational support services; expanding geographically as clients require support in additional markets; and by executing full outsourcing of client localisation requirements
  • By selective acquisitions to (i) extend the client base; (ii) increase market penetration or service lines in the fragmented games services industry; or (iii) to enter adjacent entertainment markets

 

 

1Source: Gartner, November 2012

2 PwC Global Entertainment and Media Outlook, 2013-2017

全球化
Keywords于游戏认证,官方术语和各平台合规流程丰厚的专业知识使得许多业内主要公司选择我们作为全球化和本地化进程的主要力量。
 
本地化
从翻译到富有创意的改编,从音频录制到出演,甚至包括美术本地化,年龄分级以及文化融入支援,我们为客户提供一站式的服务以应对各种本地化需求。.
 
功能测试
在Keywords我们认知到彻底检查测试所有游戏内容的重要性。不达标准的质量监控会对游戏的销量和质量造成很大的影响。我们的团队能及时为您的游戏检测出最具困难的问题,并提高游戏的稳定性。
 
本地化测试
本地化测试和功能测试是任何数码多媒体软件发布进入市场之前最重要的阶段。我们已经开发了一种创新和独特的测试过程,将在提供最优质的测试质量的同时,也能显著的节约成本。
 
质量监控
我们的语言质量监控部门同样也能够满足客户的一切需求,包括承接整个本地化质量监控专案,或定制配合您内部或第三方服务商的特别专家。