Investment Case

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PBT158Keywords is an international technical services provider to the global video games industry. Established in 1998, the Group has a consistent track record of profitability with accelerated year on year growth in revenue, EBITDA and profit after tax since 2009.

301215The Directors believe that Keywords is the only platform agnostic, multi-lingual, internationally integrated provider of global video games localisation, testing and audio services.  We help our clients to optimise the return on their investment in original games content by tailoring that content for multiple geographic markets and across multiple platforms.

15of25We have built a strong reputation for the quality of our end-to-end services and our delivery to client timelines, from secure facilities. This is demonstrated by the Group's excellent client retention and long-standing relationships with a broad, blue chip, international client base. The Group also continues to win new clients amongst both the major global and emerging games companies.


From our strong market position we are well positioned to grow our share of the high growth digital and packaged video games industry through developing both new and existing client relationships.  Our breadth of integrated services, our international scale, and our team of games-specialised translators and testers represent clear strengths in a market where competitors tend to use third parties to deliver elements of their localisation services for large global projects.



We have a strong balance sheet and low capital requirements, which has supported our ability to invest in the Group’s organic growth prospects. We, therefore, have a sound platform from which to grow:

  • Organically by extending our services into original games content development and operational support services; expanding geographically as clients require support in additional markets; and by executing full outsourcing of client localisation requirements
  • By selective acquisitions to (i) extend the client base; (ii) increase market penetration or service lines in the fragmented games services industry; or (iii) to enter adjacent entertainment markets



1Source: Gartner, November 2012

2 PwC Global Entertainment and Media Outlook, 2013-2017

Globalización de juegos
Gracias a nuestra experiencia en certificación, terminología y problemas de compatibilidad con diversas plataformas, empresas tan importantes como Microsoft nos han convertido en la columna vertebral de sus procesos de globalización y localización.
Ya se trate de traducción, adaptación creativa, producción de audio y búsqueda de actores, localización de gráficos y asesoría en clasificación por edades y adaptación cultural, ofrecemos a nuestros clientes una solución integral a todas sus necesidades de localización.
Testeo de funcionalidad
En Keywords sabemos la necesidad de ser meticulosos y rigurosos con la calidad del producto final de los juegos. Una calidad deficiente podría afectar las ventas o la imagen que los usuarios tendrán del juego. Nuestro equipo de expertos le ayudará a encontrar y solucionar los problemas más graves, así como mejorar la estabilidad, en términos funcionales, de su producto.
Testeo de localización
El testeo de calidad del idioma, así como el del aspecto funcional son fases claves y necesarias antes del lanzamiento de cualquier producto digital. En Keywords hemos desarrollado un innovador y único procedimiento para conseguir la máxima calidad de su producto sin descuidar en ningún momento los costes.
Control de calidad
Nuestro departamento de control de calidad lingüística puede cubrir todas sus necesidades, desde soluciones de control de calidad completas a servicios ad hoc que complementen los servicios internos de su empresa o a los que haya contratado con terceros.